Common use of Ad Serving Clause in Contracts

Ad Serving. Apple shall (i) solicit and sell advertising campaigns (from advertisers and advertising agencies (collectively, the "Advertisers") to be placed on the Mobile Properties, (ii) serve advertisements on the Mobile Properties, but only to the extent requested by Developer and accepted by Apple; and (iii) provide Developer with online reporting that details the campaign’s key metrics (collectively, the "Services”). Between the parties, Apple shall have sole control over Advertisers and advertising campaigns served to Mobile Properties.