Advertising Fee. You must pay to us a weekly Advertising Fee in an amount equal to 3% of Gross Sales. We reserve the right to increase this percentage upon 60 days written notice to you, provided, however, that we may not increase the Advertising Fee by more than 1/2% per year and that the Advertising Fee will not exceed 4% for the initial term of this Agreement. These fees are not held by us in trust and become our property to be spent in accordance with Paragraph 8 of this Agreement.
Appears in 5 contracts
Samples: Franchise Agreement (Diversified Restaurant Holdings, Inc.), Franchise Agreement (Diversified Restaurant Holdings, Inc.), Franchise Agreement (Diversified Restaurant Holdings, Inc.)
Advertising Fee. You must pay to us a weekly Advertising Fee in an amount equal to 32 1/2% of Gross Sales. We reserve the right to increase this the percentage by an additional 1/2% upon 60 30 days written notice to you, provided, however, that we may not increase the Advertising Fee by more than 1/2% per year and that the Advertising Fee will not exceed 4% for the initial term of this Agreementone time every three years. These fees are not held by us in trust and become our property to be spent in accordance with Paragraph 8 of this Agreement.
Appears in 2 contracts
Samples: Franchise Agreement (Buffalo Wild Wings Inc), Franchise Agreement (Buffalo Wild Wings Inc)
