Common use of Advertising Programs Clause in Contracts

Advertising Programs. Agency will provide the advertising services described in the Agreement (collectively, the “Ad Programs”). The Ad Programs are being delivered in connection with the advertising medium which includes but is not limited to websites, televisions, email lists, etc., which are described in the Agreement (each, a “Site” and together, the “Sites,” and the owner of each Site is referred to herein as a “Media Company”). The Agreement sets forth the Ad Programs being purchased, advertising fees, the date the Ad Programs start (“Service Start Date”), the duration of the advertising campaign (the “Campaign Period”), and subscribers, among other information. Agency may at any time, upon written notice to Client, replace the features associated with any Ad Program with features of substantially similar value and function. Agency is committed to adhering to Interactive Advertising Bureau (“IAB”) Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3.0 (the “IAB Guidelines”), including for ad sizes. If standards change during the term of the Agreement, Client grants Agency the right to switch the Ad Programs to IAB standard sizes that most closely approximate Client’s existing Advertising Materials (as defined below).