Common use of ADVERTISING & PROMOTION Clause in Contracts

ADVERTISING & PROMOTION. 7.1 Licensee shall exert its best efforts to advertise, promote and perform marketing activities for the Game in the Territory. 7.2 Licensor will provide Licensee with samples of the marketing and promotional materials for the Game that have been or will be produced and used by Licensor during the term of this Agreement. Licensee shall pattern all its advertising, marketing and promotional materials for the Game in the Territory after the samples furnished to Licensee by Licensor, and Licensee shall provide Licensor with samples of the advertising, marketing and promotional materials for the Game produced by Licensee no later than seven (7) days after launching them. Within seven (7) days from receipt by Licensor of samples of Licensee’s advertising, marketing and promotional materials, Licensor shall notify Licensee in writing of Licensor’s approval or disapproval thereof, or of any changes that Licensor may require Licensee to make thereto. Licensor’s failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 The ownership of and the copyright in the marketing and advertising materials produced or used by Licensee on the Game (“Advertising Materials”) shall remain exclusively with Licensor, and Licensee shall not use the Advertising Materials for any purpose other than the promotion, marketing and advertising of the Game permitted under this Agreement. 7.4 Licensee may provide End Users with such number of free points and free accounts as may be reasonably necessary, in Licensee’s opinion, for the purposes of the promotion, operation and advertisement of the Game only with prior written approval from Licensor. The detailed information on the free points and accounts provided by Licensee to End Users shall be provided to Licensor on a monthly basis in the Monthly Report as stipulated in Section 6.2. Licensor’s approval shall not be unreasonably withheld.

ADVERTISING & PROMOTION. 7.1 Licensee shall exert its best efforts to advertise, promote and perform marketing activities for the Game in the Territory. 7.2 For the advertising and promotion of the Game in the Territory, Licensee agrees to spend Xxx Xxxxxxx xxx Xxxxxx Xxxxxxxx Xxxxxx Xxxxxx Dollars (US$ 130,000) for twenty four (24) month period after the Effective Date of this Agreement. Such amount shall include funds spent directly by Licensee or by third parties with which Licensee has marketing or distribution agreements. Licensee shall provide Licensor will with detailed information on Licensee’s advertising activities every month in the Monthly Reports as stipulated in Article 6.2 In addition, Licensee shall provide Licensor with a separate marketing activity report on June 30 and December 31 of each year covering the preceding six (6) months’ period. Such report shall be made within thirty (30) days after the end of the last month of half year period. 7.3 Licensor shall provide Licensee with samples of the marketing and promotional materials for the Game that have been or will be produced and used by on behalf of Licensor during the term of this Agreement. Licensee shall pattern all of its advertising, marketing and promotional materials for the Game in the Territory after the samples furnished to Licensee by Licensor, and Licensee shall provide Licensor with samples of the advertising, marketing and promotional materials for the Game produced by Licensee no later than seven (7) days after before launching themof each campaign. Within seven (7) days from after the receipt by Licensor of samples of Licensee’s advertising, marketing and promotional materials, Licensor shall notify Licensee in writing of Licensor’s approval or disapproval thereof, or of any changes that Licensor may require Licensee to make thereto. Licensor’s failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 The 7.4 Except as otherwise provide herein, the ownership of and the copyright in the marketing and advertising materials produced or used by Licensee on the Game (“Advertising Materials”) shall remain exclusively with Licensor, and Licensee shall not use the Advertising Materials for any purpose other than the promotion, marketing and advertising of the Game permitted under this Agreement. 7.4 7.5 Licensee may provide End Users with such number of free points and free accounts as may be reasonably necessary, in at Licensee’s opinionsole discretion, for the purposes of the promotion, operation and advertisement of the Game only with prior written approval from Licensor. The detailed information on the free points and accounts provided by Licensee to End Users shall be provided to Licensor on a monthly basis in the Monthly Report as stipulated in Section Article 6.2. Licensor’s approval shall not be unreasonably withheld.

ADVERTISING & PROMOTION. 7.1 Licensee shall exert its best efforts to advertise, promote and perform marketing activities for the Game in the Territory. 7.2 For the advertising and promotion of the Game in the Territory, Licensee agrees to spend Five Hundred Thousand United States Dollars (US$500,000) for each twelve-month period after the Effective Date of this Agreement. Such amount shall include funds spent directly by Licensee or by third parties with which Licensee has marketing or distribution agreements. Licensee shall provide Licensor will with detailed information on Licensee’s advertising activities every month in the Monthly Reports as stipulated in Article 6.2 In addition, Licensee shall provide Licensor with a separate marketing activity report on June 30 and December 31 of each year covering the preceding six (6) months’ period. Such report shall be made within thirty (30) days after the end of the last month of half year period. 7.3 Licensor shall provide Licensee with samples of the marketing and promotional materials for the Game that have been or will be produced and used by or on behalf of Licensor during the term of this Agreement. Licensee shall pattern all of its advertising, marketing and promotional materials for the Game in the Territory after the samples furnished to Licensee by Licensor, and Licensee shall provide Licensor with samples of the advertising, marketing and promotional materials for the Game produced by Licensee no later than seven (7) days after before launching themof each campaign. Within seven (7) days from after the receipt by Licensor of samples of Licensee’s advertising, marketing and promotional materials, Licensor shall notify Licensee in writing of Licensor’s approval or disapproval thereof, or of any changes that Licensor may require Licensee to make thereto. Licensor’s failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 7.4 The ownership of and the copyright in the marketing and advertising materials produced or used by Licensee on the Game (“Advertising Materials”) shall remain exclusively with Licensor, and Licensee shall not use the Advertising Materials for any purpose other than the promotion, marketing and advertising of the Game permitted under this Agreement. 7.4 7.5 Licensee may provide End Users with such number of free points Game Points and free accounts as may be reasonably necessary, in at Licensee’s opinionsole discretion, for the purposes of the promotion, operation and advertisement of the Game only with prior written approval from Licensor. The detailed information on the free points and accounts provided by Licensee to End Users shall be provided to Licensor on a monthly basis in the Monthly Report as stipulated in Section 6.2. Licensor’s approval shall not be unreasonably withheld.from

ADVERTISING & PROMOTION. 7.1 Licensee shall exert its best efforts to advertise, promote and perform marketing activities for the Game Local Version in the Territory. 7.2 Licensor will provide Licensee with samples of the marketing and promotional materials for the Game Local Version that have been or will be produced and used by on behalf of Licensor during the term of this Agreement. Licensee shall pattern all its advertising, marketing and promotional materials for the Game Local Version in the Territory after the samples furnished to Licensee by Licensor, and Licensee shall provide Licensor with samples of the advertising, marketing and promotional materials for the Game Local Version produced by Licensee no later than seven (7) days after before launching themof each campaign. Within seven (7) days from receipt by Licensor of after receiving the samples of Licensee’s advertising, marketing and promotional materials, Licensor shall notify Licensee in writing of Licensor’s approval or disapproval thereof, or of any changes that Licensor may require Licensee to make thereto. Licensor’s failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 The Except as otherwise provided herein, the ownership of and the copyright in the marketing and advertising materials produced or used by Licensee on the Game Local Version (“Advertising Materials”) shall remain exclusively with Licensor, and Licensee shall not use the Advertising Materials for any purpose other than the promotion, distribution, marketing and advertising of the Game permitted under Local Version pursuant to the terms and conditions of this Agreement. 7.4 Licensee may provide End Users with such number of free points Game Points and free accounts as may be reasonably necessary, in Licensee’s opinionsole discretion, for the purposes of the promotion, operation and advertisement of the Game Local Version only with prior written approval from Licensor. The detailed Detailed information on the regarding free points Game Points and accounts provided by Licensee to End Users shall be provided supplied to Licensor on a monthly basis in the Monthly Report as stipulated required by Article 6.2, hereof. 7.5 An off-line event for advertising and promotion of the Local Version ( “Promotion Event” ) shall be hosted by Licensee at least One(1) time every year during the Term hereof, and in Section 6.2. Licensor’s approval each of the Promotion Events, a cash award more than USD100,000 shall not be unreasonably withheldgiven to the participants of such event.

ADVERTISING & PROMOTION. 7.1 8.1 Licensee shall exert its best efforts to advertise, promote and perform marketing activities for on the Game in the Territory. 7.2 8.2 For the advertising of the Game in the Territory, Licensee agrees to spend no less than Two Hundred Thousand United States Dollars (USD 200,000) for each twelve-month period after the commencement of the term of this Agreement. Licensee shall provide Licensor with detailed information on Licensee's advertising activities every month in the Monthly Reports as stipulated in Section 7.2. In addition, Licensee shall provide Licensor with a separate advertisement report on June 30 and December 31 of each year covering the preceding 6 months' period. 8.3 Licensor will provide Licensee with samples of the marketing and promotional materials for the Game that which have been or will be produced and used by Licensor during the term of this Agreement. Licensee shall pattern all its advertising, For the marketing and promotional advertising materials for the Game use in the Territory after the samples furnished to Licensee by LicensorTerritory, and Licensee shall provide Licensor with samples of the advertising, marketing and promotional materials for the Game produced by Licensee thereof no later than seven (7) days after launching them. Within seven (7) days from receipt by Licensor lunching them and will obtain Licensor's written approval after or prior to Licensee's actual or use of samples of Licensee’s advertising, marketing and promotional such advertising materials, Licensor shall notify Licensee in writing of Licensor’s approval or disapproval thereof, or of any changes that Licensor may require Licensee to make thereto. Licensor’s 's failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 The ownership 8.4 All of and the copyright in on the marketing and advertising materials produced or used by Licensee on the Game (“"Advertising Materials”") shall remain be exclusively with owned by Licensor, and Licensee shall not use any Advertising Materials in a manner that falls outside the scope of this Agreement. For the purposes of this Section 8.4, Licensee hereby assigns any and all of its rights on the Advertising Materials for any purpose other than the promotion, marketing and advertising of the Game permitted under this Agreementto Licensor. 7.4 8.5 Licensee may provide End Users with such number of free points not exceeding one hundred fifty (150) points per End User for the purpose of promotion of the Game and with free accounts as may be reasonably necessary, in Licensee’s opinion, not exceeding eight hundred (800) accounts per End User for the purposes of the promotion, operation and advertisement of the Game only with prior written approval from LicensorGame. The detailed information on the free points and accounts provided by Licensee to End Users shall be provided to Licensor on a monthly basis in the Monthly Report as stipulated in Section 6.2. Licensor’s approval shall not be unreasonably withheld7.2.

ADVERTISING & PROMOTION. 7.1 Licensee shall exert its best efforts to advertise, promote and perform marketing activities for the Game in the Territory. 7.2 For the MARKETING of the Game in the Territory, Licensee agrees to spend no less than Xxx Xxxxxxx xxx Xxxxx Xxxxxx Xxxxxx Dollars (USD150,000) for each twelve-month period after the commencement of the term of this Agreement. Licensee shall provide Licensor with detailed information on Licensee's advertising activities every month in the Monthly Reports as stipulated in Section 6.2. In addition, Licensee shall provide Licensor with a separate advertisement report on June 30 and December 31 of each year covering the preceding six (6) months' period. 7.3 Licensor will provide Licensee with samples of the marketing and promotional materials for the Game that have been or will be produced and used by Licensor during the term of this Agreement. Licensee shall pattern all its advertising, marketing and promotional materials for the Game in the Territory after the samples furnished to Licensee by Licensor, and Licensee shall provide Licensor with samples of the advertising, marketing and promotional materials for the Game produced by Licensee no later than seven (7) days after launching them. Within seven (7) days from receipt by Licensor of samples of Licensee’s 's advertising, marketing and promotional materials, Licensor shall notify Licensee in writing of Licensor’s 's approval or disapproval thereof, or of any changes that Licensor may require Licensee to make thereto. Licensor’s 's failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 7.4 The ownership of and the copyright in the marketing and advertising materials produced or used by Licensee on the Game (“"Advertising Materials”") shall remain exclusively with Licensor, and Licensee shall not use the Advertising Materials for any purpose other than the promotion, marketing and advertising of the Game permitted under this Agreement. 7.4 7.5 Licensee may provide End Users with such number of free points and free accounts as may be reasonably necessary, in Licensee’s 's opinion, for the purposes of the promotion, operation and advertisement of the Game only with prior written approval from Licensor. The detailed information on the free points and accounts provided by Licensee to End Users shall be provided to Licensor on a monthly basis in the Monthly Report as stipulated in Section 6.2. Licensor’s approval shall not be unreasonably withheld.

ADVERTISING & PROMOTION. 7.1 Licensee shall exert its best efforts to advertise, promote and perform marketing activities for the Game in the Territory. 7.2 For the marketing of the Game in the Territory, Licensee agrees to use its best efforts to take advantage of all relevant media channels within the Xxxxxx Xxxxx Media Group. In view of the exclusive right and license granted to Licensee hereunder, Licensee shall make utmost efforts to promote the use of the licensed Game and enhance the sales growth thereof in the Territory pursuant to the terms and conditions of this Agreement. Licensee shall be responsible for establishing and pursuing a marketing plan and any costs incurred in connection therewith, including sales expenditure, shall be borne by Licensee. In addition to that Licensee shall pay up to 2 Euro per paying user per month to partners providing it with new users, Licensee shall provide Licensor with detailed information on Licensee's advertising activities every month in the Monthly Reports as stipulated in Section 6.2. 7.3 Licensor will provide Licensee with samples of the marketing and promotional materials for the Game that have been or will be produced and used by Licensor during the term of this Agreement. Licensee shall pattern all its advertising, marketing and promotional materials for the Game in the Territory after the samples furnished to Licensee by Licensor, and Licensee shall provide Licensor with samples of the advertising, marketing and promotional materials for the Game produced by Licensee no later than seven (7) days after launching them. Within seven (7) days from receipt by Licensor of samples of Licensee’s 's advertising, marketing and promotional materials, Licensor shall notify Licensee in writing of Licensor’s 's approval or disapproval thereof, or of any changes that Licensor may require Licensee to make thereto. Licensor’s 's failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 7.4 The ownership of and the copyright in the marketing and advertising materials produced or used by Licensee on the Game (“"Advertising Materials”") shall remain exclusively with Licensor, and Licensee shall not use the Advertising Materials for any purpose other than the promotion, marketing and advertising of the Game permitted under this Agreement. 7.4 7.5 Licensee may provide End Users with such number of free points and free accounts as may be reasonably necessary, in Licensee’s 's opinion, for the purposes of the promotion, operation and advertisement of the Game only with prior written approval from LicensorGame. The detailed information on the free points and accounts provided by Licensee to End Users shall be provided to Licensor on a monthly basis in the Monthly Report as stipulated in Section 6.2. Licensor’s approval shall not be unreasonably withheld.

ADVERTISING & PROMOTION. 7.1 Licensee Level Up! shall exert its best efforts to advertise, promote and perform marketing activities for the Game in the Territory. 7.2 Licensor For the marketing of the Game in the Territory, Level Up! agrees to spend no less than Oxx Xxxxxxx xxx Xxxxx Xxxxxxxx Xxxxxx Xxxxxx Dollars (USD150,000.00) for each twelve-month period after the commencement of the term of this Agreement. Such amount shall include funds spent directly by Level Up! or by third parties with which Level Up! has marketing or distribution agreements. Level Up! shall provide Gravity with detailed information on Level Up!’s advertising activities every month in the Monthly Reports as stipulated in Section 6.2. In addition, Level Up! shall provide Gravity with a separate advertisement report on June 30 and December 31 of each year covering the preceding six (6) months’ period. 7.3 Gravity will provide Licensee Level Up! with samples of the marketing and promotional materials for the Game that have been or will be produced and used by Licensor Gravity during the term of this Agreement. Licensee Level Up! shall pattern all its advertising, marketing and promotional materials for the Game in the Territory after the samples furnished to Licensee Level Up! by LicensorGravity, and Licensee Level Up! shall provide Licensor Gravity with samples of the advertising, marketing and promotional materials for the Game produced by Licensee Level Up! no later than seven (7) days after launching them. Within seven (7) days from receipt by Licensor Gravity of samples of LicenseeLevel Up!’s advertising, marketing and promotional materials, Licensor Gravity shall notify Licensee Level Up! in writing of LicensorGravity’s approval or disapproval thereof, or of any changes that Licensor Gravity may require Licensee Level Up! to make thereto. LicensorGravity’s failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 7.4 The ownership of and the copyright in the marketing and advertising materials produced or used by Licensee Level Up! on the Game (“Advertising Materials”) shall remain exclusively with LicensorGravity, and Licensee Level Up! shall not use the Advertising Materials for any purpose other than the promotion, marketing and advertising of the Game permitted under this Agreement. 7.4 Licensee 7.5 Level Up! may provide End Users with such number of free points and free accounts as may be reasonably necessary, in LicenseeLevel Up!’s opinion, for the purposes of the promotion, operation and advertisement of the Game only with prior written approval from LicensorGravity. The detailed information on the free points and accounts provided by Licensee Level Up! to End Users shall be provided to Licensor Gravity on a monthly basis in the Monthly Report as stipulated in Section 6.2. LicensorGravity’s approval shall not be unreasonably withheld.

ADVERTISING & PROMOTION. 7.1 Licensee shall exert its best efforts to advertise, promote and perform marketing activities for the Game in the Territory. 7.2 For the advertising and promotion of the Game in the Territory, Licensee agrees to spend Ten percent (10%) of gross revenues for each twelve-month period from the date of commercial service. Such amount shall include funds spent directly by Licensee or by third parties with which Licensee has marketing or distribution agreements. Licensee shall provide Licensor will with detailed information on Licensee’s advertising activities every month in the Monthly Reports as stipulated in Article 6.2 In addition, Licensee shall provide Licensor with a separate marketing activity report on June 30 and December 31 of each year covering the preceding six (6) months’ period. Such report shall be made within thirty (30) days after the end of the last month of half year period. 7.3 Licensor shall provide Licensee with samples of the marketing and promotional materials for the Game that have been or will be produced and used by or on behalf of Licensor during the term of this Agreement. Licensee shall pattern all of its advertising, marketing and promotional materials for the Game in the Territory after the samples furnished to Licensee by Licensor, and Licensee shall provide Licensor with samples of the advertising, marketing and promotional materials for the Game produced by Licensee no later than seven (7) days after before launching themof each campaign. Within seven (7) days from after the receipt by Licensor of samples of Licensee’s advertising, marketing and promotional materials, Licensor shall notify Licensee in writing of Licensor’s approval or disapproval thereof, or of any changes that Licensor may require Licensee to make thereto. Licensor’s failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 The 7.4 Except as otherwise provided herein, the ownership of and the copyright in the marketing and advertising materials produced or used by Licensee on the Game (“Advertising Materials”) shall remain exclusively with Licensor, and Licensee shall not use the Advertising Materials for any purpose other than the promotion, distribution, marketing and advertising of the Game permitted under pursuant to the terms and conditions of this Agreement. 7.4 7.5 Licensee may provide End Users with such number of free points and free accounts as may be reasonably necessary, in at Licensee’s opinionsole discretion, for the purposes of the promotion, operation and advertisement of the Game only with prior written approval from Licensor. The detailed information on the free points and accounts provided by Licensee to End Users shall be provided to Licensor on a monthly basis in the Monthly Report as stipulated in Section Article 6.2. Licensor’s approval shall not be unreasonably withheld.

ADVERTISING & PROMOTION. 7.1 Licensee shall exert its best efforts to advertise, promote and perform marketing activities for the Game in the Territory. 7.2 Licensor will provide Licensee with samples of the marketing and promotional materials for the Game that have been or will be produced and used by Licensor during the term of this Agreement. Licensee shall pattern all its advertising, marketing and promotional materials for the Game in the Territory after the samples furnished to Licensee by Licensor, and Licensee shall provide Licensor with samples of the advertising, marketing and promotional materials for the Game produced by Licensee no later than seven (7) days after launching them. Within seven (7) days from receipt by Licensor of samples of Licensee’s 's advertising, marketing and promotional materials, Licensor shall notify Licensee in writing of Licensor’s 's approval or disapproval thereof, or of any changes that Licensor may require Licensee to make thereto. Licensor’s 's failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 The ownership of and the copyright in the marketing and advertising materials produced or used by Licensee on the Game (“"Advertising Materials”") shall remain exclusively with Licensor, and Licensee shall not use the Advertising Materials for any purpose other than the promotion, marketing and advertising of the Game permitted under this Agreement. 7.4 Licensee may provide End Users with such number of free points and free accounts as may be reasonably necessary, in Licensee’s 's opinion, for the purposes of the promotion, operation and advertisement of the Game only with prior written approval from Licensor. The detailed information on the free points and accounts provided by Licensee to End Users shall be provided to Licensor on a monthly basis in the Monthly Report as stipulated in Section 6.2. Licensor’s 's approval shall not be unreasonably withheld.

ADVERTISING & PROMOTION. 7.1 Licensee shall exert its best efforts to advertise, promote and perform marketing activities for the Game in the Territory. 7.2 For the advertising and promotion of the Game in the Territory, Licensee agrees to spend minimum of Ten percent (10%) of gross revenues for each twelve-month period from the launching date of commercial service. Such amount shall include funds spent directly by Licensee or by third parties with which Licensee has marketing or distribution agreements. Licensee shall provide Licensor will with detailed information on Licensee’s advertising activities every month in the Monthly Reports as stipulated in Article 6.2 In addition, Licensee shall provide Licensor with a separate marketing activity report on June 30 and December 31 of each year covering the preceding six (6) months’ period. Such report shall be made within thirty (30) days after the end of the last month of half year period. 7.3 Licensor shall provide Licensee with samples of the marketing and promotional materials for the Game that have been or will be produced and used by or on behalf of Licensor during the term of this Agreement. Licensee shall pattern all of its advertising, marketing and promotional materials for the Game in the Territory after the samples furnished to Licensee by Licensor, and Licensee shall provide Licensor with samples of the advertising, marketing and promotional materials for the Game produced by Licensee no later than seven (7) days after before launching themof each campaign. Within seven (7) days from after the receipt by Licensor of samples of Licensee’s advertising, marketing and promotional materials, Licensor shall notify Licensee in writing of Licensor’s approval or disapproval thereof, or of any changes that Licensor may require Licensee to make thereto. Licensor’s failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 The 7.4 Except as otherwise provided herein, the ownership of and the copyright in the marketing and advertising materials produced or used by Licensee on the Game (“Advertising Materials”) shall remain exclusively with Licensor, and Licensee shall not use the Advertising Materials for any purpose other than the promotion, distribution, marketing and advertising of the Game permitted under pursuant to the terms and conditions of this Agreement. 7.4 7.5 Licensee may provide End Users with such number of free points and free accounts as may be reasonably necessary, in at Licensee’s opinionsole discretion, for the purposes of the promotion, operation and advertisement of the Game only with prior written approval from Licensor. The detailed information on the free points and accounts provided by Licensee to End Users shall be provided to Licensor on a monthly basis in the Monthly Report as stipulated in Section Article 6.2. Licensor’s approval shall not be unreasonably withheld.

ADVERTISING & PROMOTION. 7.1 Licensee shall exert its best efforts to advertise, promote and perform marketing activities for the Game in the Territory. 7.2 For the advertising and promotion of the Game in the Territory, Licensee agrees to spend a minimum of Eighty Million Yen (JPY 80,000,000) for each twelve-month period after the Effective Date of this Agreement. Such amount shall include funds spent directly by Licensee or by third parties with which Licensee has marketing or distribution agreements. Licensee shall provide Licensor will with detailed information on Licensee’s advertising activities every month in the Monthly Reports as stipulated in Article 6.2 In addition, Licensee shall provide Licensor with a separate marketing activity report on June 30 and December 31 of each year covering the preceding six (6) months’ period. Such report shall be made within thirty (30) days after the end of the last month of half year period. 7.3 Licensor shall provide Licensee with samples of the marketing and promotional materials for the Game that have been or will be produced and used by or on behalf of Licensor during the term Term of this Agreement. Licensee shall pattern all of its advertising, marketing and promotional materials for the Game in the Territory after the samples furnished to Licensee by Licensor, and Licensee shall provide Licensor with samples of the advertising, marketing and promotional materials for the Game produced by Licensee no later than seven (7) days after before launching themof each campaign. Within seven (7) days from after the receipt by Licensor of samples of Licensee’s advertising, marketing and promotional materials, Licensor shall notify Licensee in writing of Licensor’s approval or disapproval thereof, or of any changes that Licensor may require Licensee to make thereto. Licensor’s failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 7.4 The ownership of and the copyright in the marketing and advertising materials produced or used by Licensee on the Game (“Advertising Materials”) shall remain exclusively with Licensor, and Licensee shall not use the Advertising Materials for any purpose other than the promotion, marketing and advertising of the Game permitted under this Agreement, unless otherwise approved by the Licensor. Licensor shall not unreasonably withdraw such approval. 7.4 7.5 Licensee may provide End Users with such number of free points and free accounts as may be reasonably necessary, in at Licensee’s opinionsole discretion, for the purposes of the promotion, operation and advertisement of the Game only with prior written approval from Licensor. If Licensor reasonably believes it necessary, Licensor shall provide Licensee with such approval. The detailed information on the free points and accounts provided by Licensee to End Users shall be provided to Licensor on a monthly basis in the Monthly Report as stipulated in Section Article 6.2. Licensor’s approval shall not be unreasonably withheld.

ADVERTISING & PROMOTION. 7.1 Licensee shall exert its best efforts to advertise, promote and perform marketing activities for the Game in the Territory. 7.2 For the advertising and promotion of the Game in the Territory, Licensee agrees to spend Ten percent (10%) of Service Sales Amount for each twelve-month period from the date of commercial service. Such amount shall include funds spent directly by Licensee or by third parties with which Licensee has marketing or distribution agreements. Licensee shall provide Licensor will with detailed information on Licensee’s advertising activities every month in the Monthly Reports as stipulated in Article 6.2 In addition, Licensee shall provide Licensor with a separate marketing activity report on June 30 and December 31 of each year covering the preceding six (6) months’ period. Such report shall be made within thirty (30) days after the end of a half year period. 7.3 Licensor shall provide Licensee with samples of the marketing and promotional materials for the Game that have been or will be produced and used by on behalf of Licensor during the term of this Agreement. Licensee shall pattern all of its advertising, marketing and promotional materials for the Game in the Territory after the samples furnished to Licensee by Licensor, and Licensee shall provide Licensor with samples of the advertising, marketing and promotional materials for the Game produced by Licensee no later than seven (7) days after before launching themof each campaign. Within seven (7) days from after the receipt by Licensor of samples of Licensee’s advertising, marketing and promotional materials, Licensor shall notify Licensee in writing of Licensor’s approval or disapproval thereof, or of any changes that Licensor may require Licensee to make thereto. Licensor’s failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 The 7.4 Except as otherwise provided herein, the ownership of and the copyright in the marketing and advertising materials produced or used by Licensee on the Game (“Advertising Materials”) shall remain exclusively with Licensor, and Licensee shall not use the Advertising Materials for any purpose other than the promotion, distribution, marketing and advertising of the Game permitted under pursuant to the terms and conditions of this Agreement. 7.4 7.5 Licensee may provide End Users with such number of free points and free accounts as may be reasonably necessary, in at Licensee’s opinionsole discretion, for the purposes of the promotion, operation and advertisement of the Game only with prior written approval from Licensor. The detailed information on the free points and accounts provided by Licensee to End Users shall be provided to Licensor on a monthly basis in the Monthly Report as stipulated in Section Article 6.2. Licensor’s approval shall not be unreasonably withheld.

ADVERTISING & PROMOTION. 7.1 8.1 Licensee shall exert its best efforts to advertise, promote and perform marketing activities for on the Game in the Territory. 7.2 8.2 For the advertising of the Game in the Territory, Licensee agrees to spend no less than Xxx Xxxxxxx xxx Xxxxx Xxxxxxxx Xxxxxx Xxxxxx Dollars (USD 150,000) for each twelve-month period after the commencement of the term of this Agreement. Licensee shall provide Licensor with detailed information on Licensee's advertising activities every month in the Monthly Reports as stipulated in Section 7.2. In addition, Licensee shall provide Licensor with a separate advertisement report on June 30 and December 31 of each year covering the preceding 6 months' period. 8.3 Licensor will provide Licensee with samples of the marketing and promotional materials for the Game that which have been or will be produced and used by Licensor during the term of this Agreement. Licensee shall pattern all its advertising, For the marketing and promotional advertising materials for the Game use in the Territory after the samples furnished to Licensee by LicensorTerritory, and Licensee shall provide Licensor with samples of the advertising, marketing and promotional materials for the Game produced by Licensee thereof no later than seven (7) days after launching them. Within seven (7) days from receipt by Licensor them and will obtain Licensor's written approval after or prior to Licensee's actual or use of samples of Licensee’s advertising, marketing and promotional such advertising materials, Licensor shall notify Licensee in writing of Licensor’s approval or disapproval thereof, or of any changes that Licensor may require Licensee to make thereto. Licensor’s 's failure to respond within the said period of seven (7) days after receipt of such samples of advertising material shall be deemed as approval of such advertising materials. 7.3 The ownership 8.4 All of and the copyright in on the marketing and advertising materials produced or used by Licensee on the Game (“"Advertising Materials”") shall remain be exclusively with owned by Licensor, and Licensee shall not use any Advertising Materials in a manner that falls outside the scope of this Agreement. For the purposes of this Section 8.4, Licensee hereby assigns any and all of its rights on the Advertising Materials for any purpose other than the promotion, marketing and advertising of the Game permitted under this Agreementto Licensor. 7.4 8.5 Licensee may provide End Users with such number of free points not exceeding one hundred fifty (150) points for the purpose of promotion of the Game and with free accounts as may be reasonably necessary, in Licensee’s opinion, not exceeding two hundred (200) accounts for the purposes of the promotion, operation and advertisement of the Game only with prior written approval from LicensorGame. The detailed information on the free points and accounts provided by Licensee to End Users shall be provided to Licensor on a monthly basis in the Monthly Report as stipulated in Section 6.2. Licensor’s approval shall not be unreasonably withheld7.2.