Associations & Connotations Sample Clauses

Associations & Connotations. It would appear difficult to overcome the multiple negative connotations (related to environment, economics, trust and ethics) with a single instrument. Instead, a diversified approach focussing on multiple aspects would be needed. General misconceptions and valid concerns can be removed or addressed, on the one hand through education and, on the other hand, through promotional and public relations activities of the industry. The positive connotations described above could provide inspiration, for example consumers’ preference for regional or local production and waste reduction etc. Environmental connotations may be addressed through informing the consumer about the results of a life cycle assessment (LCA). This has to be carried out at the product level, making this an expensive instrument. Valid concerns about product quality require an improvement of the product quality. Lack of trust may be tackled through product branding.
Sample 1
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