Common use of Barter and Trade Clause in Contracts

Barter and Trade. Seller and the Companies shall use their commercially reasonable efforts to (a) reduce the total amount of advertising time owed for other than cash and (b) if the value of the Companies' obligations to provide goods or services other than for cash is greater than the value of the goods or services to be received by the Companies other than for cash on or after the Closing Date, reduce such excess amount prior to the Closing Date; provided, however, that in no event shall the Purchase Price be decreased as result of such remaining excess value existing as of the Closing. Any Trade Agreements entered into during the period between the date hereof and the Closing Date shall be entered into only in the ordinary course of the Companies' business and consistent with past practices.

Barter and Trade. Seller Sellers and the Companies Company shall use their commercially reasonable efforts to (a) reduce the total amount of advertising time owed for other than cash and (b) if the value of the Companies' Company's obligations to provide goods or services other than for cash is greater than the value of the goods or services to be received by the Companies Company other than for cash on or after the Closing Date, reduce such excess amount prior to the Closing Date; provided, however, that in no event shall the Purchase Price be decreased as result of such remaining excess value existing as of the Closing. Any Trade Agreements entered into during the period between the date hereof and the Closing Date shall be entered into only in the ordinary course of the Companies' Company's business and consistent with past practices.