Chevron’s Insignia Sample Clauses
The "Chevron’s Insignia" clause defines the rules and restrictions regarding the use of Chevron’s official logos, trademarks, and branding elements. Typically, this clause specifies that only authorized parties may use Chevron’s insignia, and only in approved contexts such as marketing materials or co-branded initiatives, often requiring prior written consent. Its core function is to protect Chevron’s brand identity and reputation by preventing unauthorized or inappropriate use of its insignia, thereby reducing the risk of brand dilution or misrepresentation.
Chevron’s Insignia. Marketer recognizes Chevron’s right to use and authorize others to use all trademarks, service marks, trade names, color schemes and service station designs and other elements of Chevron’s trade dress (collectively “Chevron’s insignia”) utilized by Chevron to identify products and services or the places or outlets where they are sold or marketed. Marketer agrees not to claim any right, title or interest in Chevron’s insignia. Marketer acknowledges the need to control Marketer’s use of Chevron’s insignia in order to maintain the validity thereof and to assure the continued recognition of, acceptance by, and high regard of the motoring public and other consumers for the products and services and Retail Outlets identified by Chevron’s insignia. Accordingly, Marketer agrees that Chevron’s insignia shall be used only in such manner as may be approved by Chevron and that Chevron may change Chevron’s insignia and its promotional materials as it sees fit. Marketer shall not simulate in any way any of Chevron’s insignia. Marketer shall not use any of Chevron’s insignia in Marketer’s company name, nor permit such use in the name of any company in which Marketer has an interest. Marketer shall not register an Internet domain name containing Chevron’s insignia without Chevron’s prior written consent. Any domain name containing Chevron’s insignia shall be deemed to be Chevron’s insignia for purposes of this agreement. Upon termination of this agreement, Marketer shall immediately (1) discontinue any and all use of Chevron’s insignia, (2) obliterate Chevron’s insignia from all real or personal property utilized by Marketer, and (3) remove Chevron’s insignia from all telephone directory listings and any other advertising media utilized by Marketer. Marketer shall thereafter refrain from making any statements or engaging in any conduct that suggests that Marketer remains affiliated with Chevron in any way. Marketer likewise shall obliterate Chevron’s insignia from any real or personal property of Marketer before selling such property to a third party.