Common use of Contents of Each Marketing Plan Clause in Contracts

Contents of Each Marketing Plan. The Marketing Plan for each Collaboration Product shall be prepared during the Calendar Year wherein, and where applicable, Phase III Studies for such Collaboration Product have commenced and shall be a rolling, three year plan, updated annually and shall contain at a minimum and as appropriate to current knowledge: (a) Results of market research and strategy, including market size, dynamics, growth, customer segmentation, customer targeting, competitive analysis and global Collaboration Product positioning; (b) Annual sales forecasts for Major Market Countries; (c) For each major Market Country (as available): sales plans which will include target number of sales representatives, detail order and target number of details (d) Core, global advertising and promotion programs and strategies, including literature, media plans, symposia and speaker programs; and (e) Core Phase III/Phase IV Studies to be conducted

Contents of Each Marketing Plan. The Marketing Plan for each Collaboration Alliance Product shall be prepared during the Calendar Year wherein, and where applicable, Phase III Studies for such Collaboration Alliance Product have commenced and shall be a rolling, three three-year plan, updated annually and shall contain at a minimum and as appropriate to current knowledge: (a) Results of market research and strategy, including market size, dynamics, growth, customer segmentation, customer targeting, competitive analysis and global Collaboration Alliance Product positioning; (b) Annual sales forecasts for Major Market Countries; (c) For each major Market Country (as available): sales plans plans, which will include target number of sales representatives, detail order and target number of details; (d) Core, global advertising and promotion programs and strategies, including literature, media plans, symposia and speaker programs; and (e) Core Phase III/Phase IV IIIb Studies to be conducted.