Common use of Direct Marketing for MSHO Clause in Contracts

Direct Marketing for MSHO. (1) The MCO may do direct Marketing of its MSHO product to MSHO-eligible individuals and current MCO Enrollees who will become eligible for Medicare within the next six (6) months. Direct Marketing includes, but is not limited to, telephone contacts, mailings, face-to-face Marketing, promotions and individual and group meetings. If the MCO directly markets to MSHO-eligible individuals within a given Service Area, it must market to both Institutional and community MSHO-eligible individuals. All Marketing activities and materials for MSHO must be Prior Approved in writing by the STATE and CMS before use or implementation as stated in section 3.11.3.

Direct Marketing for MSHO. (1) The MCO may do direct Marketing of its MSHO product to MSHO-eligible individuals and current MCO Enrollees who will become eligible for Medicare within the next six (6) months. Direct Marketing includes, but is not limited to, telephone contacts, mailings, face-to-face Marketing, promotions and individual and group meetings. If the MCO directly markets to MSHO-eligible individuals within a given Service Area, it must market to both Institutional and community MSHO-eligible individuals. All Marketing activities and materials for MSHO must be Prior Approved in writing by the STATE and CMS before use or implementation as stated in section 3.11.33.2.4(B).

Direct Marketing for MSHO. (1) The MCO may do direct Marketing of its MSHO product to MSHO-eligible individuals and current MCO Enrollees who will become eligible for Medicare within the next six (6) months. Direct Marketing includes, but is not limited to, telephone contacts, mailings, face-to-face Marketing, promotions and individual and group meetings. If the MCO directly markets to MSHO-eligible individuals within a given Service Area, it must market to both Institutional and community MSHO-eligible individuals. All Marketing activities and materials for MSHO must be Prior Approved in writing by the STATE and CMS before use or implementation as stated in section 3.11.3.3.11.3.‌

Direct Marketing for MSHO. (1) The MCO may do direct Marketing of its MSHO product to MSHO-eligible individuals and current MCO Enrollees who will become eligible for Medicare within the next six (6) months. Direct Marketing includes, but is not limited to, telephone contacts, mailings, face-to-face Marketing, promotions and individual and group meetings. If the MCO directly markets to MSHO-eligible individuals within a given Service Area, it must market to both Institutional and community MSHO-eligible individuals. All Marketing activities and materials for MSHO must be Prior Approved in writing by the STATE and CMS before use or implementation as stated in section 3.11.33.11.3.‌‌‌‌ (a) Use of Subcontractors for Marketing. The MCO may not use Subcontractors to market MSHO to MSHO-eligible individuals not currently enrolled in the MCO.