DIRECTION OF ORDERS. Consistent with the overriding principle of best execution, LPL directs customer orders in equity securities to exchanges and market makers based on an analysis of their ability to provide rapid and quality executions. In an effort to obtain best execution, LPL may consider several factors, including price improvement opportunities (executions at prices superior to the then prevailing inside market on over the counter (OTC) or national best bid or offer for listed securities) and reciprocal business arrangements.
Appears in 3 contracts
Samples: Brokerage Account Agreement, Brokerage Account Agreement, Brokerage Account Agreement
DIRECTION OF ORDERS. Consistent with the overriding principle of best execution, LPL directs customer orders in equity securities to exchanges and market makers based on an analysis of their ability to provide rapid and quality executions. In an effort to obtain best execution, LPL may consider several factors, including price improvement opportunities (executions at prices superior to the then prevailing inside market on over the counter (OTC) or national best bid or offer for listed securities) ), whether it will receive cash or non-cash payments for routing order flow and reciprocal business arrangements.
Appears in 1 contract
Samples: Account Agreement