Embedded Information. Licensee’s delivery systems shall “pass through” any embedded watermark in protected content without alteration, modification or degradation in any manner; provided, however, that if such watermark is altered, modified or degraded resulting from Licensee’s exhibition of the Licensed films in the ordinary course of its operations, such alteration, modification or degradation of such watermark during the ordinary course of Licensee’s distribution of protected content shall not be a breach of this Section 12, however, Licensee agrees to provide commercially reasonable assistance to Licensor to help Licensor resolve such alteration, modification or degradation (it being understood that Licensee shall not be required to incur any material costs in connection therewith). Licensee shall use commercially reasonable efforts to investigate the implementation of the Verance watermarking technology in applicable Licensee products.
Appears in 5 contracts
Samples: License Agreement, And Restated License Agreement, License Agreement