Impressions (Digital Ads). To the extent the Confirmation contemplates a guaranteed number of impressions for a digital ad Campaign, Station will run such Campaign until the total number of impressions has been delivered. In addition, for any Campaign distributed via Premion, if the Confirmation contemplates that the guaranteed Premion-distributed impressions will be delivered in a specific geographic market and Premion is not able to secure the inventory to run such impressions within a time frame specified by Advertiser, then Premion will deliver the available impressions and Advertiser only will be obligated to pay for impressions actually delivered (and Station will either roll any pre-paid amounts associated with impressions not delivered into the following month’s Campaign or, if there are no subsequent Campaigns scheduled, refund such pre-paid amounts). Notwithstanding the foregoing, for a time-sensitive Campaign, if Station fails to deliver the specified number of impressions for any reason other than for Advertiser’s breach of this Agreement, Station shall provide Advertiser with a make-good of equivalent value or pro rata refund, as mutually agreed upon.
Appears in 19 contracts
Samples: Advertising Agreement, Contract Agreement, Advertising Agreement
