Common use of Information Services Clause in Contracts

Information Services. Off Island Publications/Materials The partners agree that:- 6.4.1 All off Island marketing and promotional materials will be of a style and form that is consistent with the brand values being used in the place marketing campaign. 6.4.2 The co-ordination of all activity in pursuance of this agreement will be undertaken by the Tourism Board of the CCTI. It will fulfil this responsibility by establishing a sub group of partners (including the Council) to develop and deliver an annual action plan in this regard. Such plan to be in place by no later than December in any one year 6.4.3 The need for an Isle of Wight Accommodation Guide of the form that has been used in previous years is uncertain and that new ways of making such information available should be explored. 6.4.4 Advertising space in an accommodation guide or any subsequent activity which replaces it should only be available to providers that are quality assured under a nationally recognised Scheme of Accreditation where available. For the avoidance of doubt businesses having applied for accreditation shall also be entitled to advertise. 6.4.5 Whilst their separate plans for 2009 are well advanced it would be of greater benefit if the plans could be amalgamated to produce a single guide for 2009. This will be the subject of a separate negotiation to this MOU. 6.4.6 Should agreement not be achieved for a combined 2009 Guide then: 6.4.6.1 The activities of each partner will cross reference the work of the other 6.4.6.2 The activities will be consistent with the brand values of the 2009 place marketing campaign. 6.4.7 Within no more than three years from the date of this agreement the CCTI will be the lead agency on the production of off Island (printed) marketing and promotional materials. When this is the case then:- 6.4.7.1 CCTI will permit the Council editorial space in the publication to a maximum of 4 pages OR 10% of the total number of pages in the publication whichever is the greater. For the avoidance of doubt this space shall not be used for advertising. The CCTI shall offer advertising space to the Council in its publications, the Council will purchase such space at its own discretion. 6.4.7.2 CCTI will allow non members of the organisation to advertise in the publications but shall not charge more than 10% over its members advertising rates. 6.4.7.3 CCTI will recognise the Council’s ‘support’ for the tourism industry by acknowledging it as a partner in the guide through branding on the front cover. 6.4.7.4 CCTI will ensure that links to the Council’s main tourism website (currently xxxxxxxxxxxx.xx.xx) are shown prominently in the publications. 6.4.7.5 If CCTI publications are electronic then they will be accessible via the Council’s tourism website.

Information Services. Off On Island Publications/Marketing and Promotional Materials (Guides, Publication, Brochures etc):- The partners agree that:- 6.4.1 6.3.1 All off on Island marketing and promotional materials will be of a style and form that is consistent with the overall vision for tourism on the Isle of Wight and also the brand values being used in the place marketing campaign. 6.4.2 6.3.2 The co-ordination of all activity in pursuance of this agreement will be undertaken by the Tourism Board of the CCTI. It will fulfil this responsibility by establishing a sub group of partners (including the Council) to develop and deliver an annual action plan in this regard. Such plan to be in place by no later than December in any one year 6.4.3 The need for an Isle of Wight Accommodation Guide of the form that has been used in previous years is uncertain and that new ways of making such information available should be explored. 6.4.4 Advertising space in an accommodation guide or any subsequent activity which replaces it should only be available to providers that are quality assured under a nationally recognised Scheme of Accreditation where available. For the avoidance of doubt businesses having applied for accreditation shall also be entitled to advertise. 6.4.5 Whilst their separate plans for 2009 are well advanced it would be of greater benefit if the plans could be amalgamated to produce a single guide for 2009. This will be the subject of a separate negotiation to this MOU. 6.4.6 Should agreement not be achieved for a combined 2009 Guide then: 6.4.6.1 6.3.3 The activities of each partner will cross reference the work of the other 6.4.6.2 The activities will be consistent with the brand values of the 2009 place marketing campaign. 6.4.7 Within no more than three years from the date of this agreement the CCTI will be the lead agency on the production of off on Island (printed) printed marketing and promotional materialsmaterials in support of tactical marketing for tourism. When The Council will not produce materials of this is nature targeted at the case then:-Island visitor. 6.4.7.1 6.3.4 CCTI will permit the Council editorial space in the each publication to a maximum of 4 pages OR 10% of the total number of pages in the publication whichever is the greater. For the avoidance of doubt this space shall not be used for advertising. The CCTI shall offer advertising space to the Council in its publications, the Council will purchase such space at its own discretion. 6.4.7.2 6.3.5 CCTI will allow non members of the organisation to advertise in the publications but shall not charge more than 10% over its members advertising rates. 6.4.7.3 6.3.6 CCTI will recognise the Council’s ‘support’ for the tourism industry by acknowledging it as a partner in the guide through branding on the front cover. 6.4.7.4 6.3.7 CCTI will ensure that links to the Council’s main tourism website (currently xxxxxxxxxxxx.xx.xx) are shown prominently in the publications. 6.4.7.5 6.3.8 CCTI will be responsible for the distribution of the publications. The Council will make available key outlets (TICS, Libraries, Leisure Centres) as points of distribution. 6.3.9 The Council will publicise the availability of the publications through its own web sites and other council publications (eg One Island magazine) wherever possible. 6.3.10 If CCTI publications are electronic then they will be accessible via the Council’s tourism website.

Information Services. Off On Island Publications/Marketing and Promotional Materials (Guides, Publication, Brochures etc):- The partners agree that:- 6.4.1 6.3.1 All off on Island marketing and promotional materials will be of a style and form that is consistent with the overall vision for tourism on the Isle of Wight and also the brand values being used in the place marketing campaign. 6.4.2 6.3.2 The co-ordination of all activity in pursuance of this agreement will be undertaken by the Tourism Board of the CCTI. It will fulfil this responsibility by establishing a sub group of partners (including the Council) to develop and deliver an annual action plan in this regard. Such plan to be in place by no later than December in any one year 6.4.3 The need for an Isle of Wight Accommodation Guide of the form that has been used in previous years is uncertain and that new ways of making such information available should be explored. 6.4.4 Advertising space in an accommodation guide or any subsequent activity which replaces it should only be available to providers that are quality assured under a nationally recognised Scheme of Accreditation where available. For the avoidance of doubt businesses having applied for accreditation shall also be entitled to advertise. 6.4.5 Whilst their separate plans for 2009 are well advanced it would be of greater benefit if the plans could be amalgamated to produce a single guide for 2009. This will be the subject of a separate negotiation to this MOU. 6.4.6 Should agreement not be achieved for a combined 2009 Guide then: 6.4.6.1 6.3.3 The activities of each partner will cross reference the work of the other 6.4.6.2 The activities will be consistent with the brand values of the 2009 place marketing campaign. 6.4.7 Within no more than three years from the date of this agreement the CCTI will be the lead agency on the production of off on Island (printed) printed marketing and promotional materialsmaterials in support of tactical marketing for tourism. When The Council will not produce materials of this is nature targeted at the case then:-Island visitor. 6.4.7.1 6.3.4 CCTI will permit the Council editorial space in the each publication to a maximum of 4 pages OR 10% of the total number of pages in the publication whichever is the greater. For the avoidance of doubt this space shall not be used for advertising. The CCTI shall offer advertising space to the Council in its publications, ; the Council will purchase such space at its own discretion. 6.4.7.2 6.3.5 CCTI will allow non members of the organisation to advertise in the publications but shall not charge more than 10% over its members advertising rates. 6.4.7.3 6.3.6 CCTI will recognise the Council’s ‘support’ for the tourism industry by acknowledging it as a partner in the guide through branding on the front cover. 6.4.7.4 6.3.7 CCTI will ensure that links to the Council’s main tourism website (currently xxxxxxxxxxxx.xx.xx) are shown prominently in the publications. 6.4.7.5 6.3.8 CCTI will be responsible for the distribution of the publications. The Council will make available key outlets (TICS, Libraries, Leisure Centres) as points of distribution. 6.3.9 The Council will publicise the availability of the publications through its own web sites and other council publications (eg One Island magazine) wherever possible. 6.3.10 If CCTI publications are electronic then they will be accessible via the Council’s tourism website.