Common use of JOINT MARKETING AND GROWTH Clause in Contracts

JOINT MARKETING AND GROWTH. The Coalition unions and Xxxxxx Permanente acknowledge the untapped opportunities for membership growth among union-affiliated workers. In the 1997 Labor Management Partnership agreement, the unions and management committed to work together to “expand Xxxxxx Permanente’s membership in current and new markets, including designation as a provider of choice for all labor organizations in the areas we serve.” The parties reaffirm their commitment to market Xxxxxx Permanente to new and existing union groups and to establish the necessary strategic and policy oversight, as well as appropriate funding, to ensure the joint Labor Management Partnership marketing effort becomes a successful sustainable model, resulting in increased enrollment in the Xxxxxx Foundation Health Plan. The Coalition and its affiliated unions, acting in the interest of and in support of the Partnership, will use their influence to the greatest extent possible to assure that unionized employers, union health and welfare trusts and Xxxx-Xxxxxxx trusts operating in, or providing benefits to, union members in areas served by Xxxxxx Permanente, offer the Kaiser Foundation Health Plan. National oversight and sponsorship of the joint marketing effort will be provided by the Strategy Group with the input and involvement of regional and local labor representatives in the evaluation of marketing options. The foundation of the joint marketing efforts will require organizational alignment, integration (e.g., participating in the regional rate-setting process) and coordination between the Coalition and departments engaged in promoting Xxxxxx Permanente at the regional level. The parties have developed Joint Labor Management Partnership Marketing Program recommendations. These recommendations identify the need for: » consistent data collection; » education programs; » communication strategies and tools; » mechanisms to measure outcomes and progress “at the regional and local level”; and » a joint structure, including the long-term vision of integration, to accomplish these goals. A Joint Labor Management Partnership Marketing Action Plan will be submitted annually to the Strategy Group for approval and implementation. The action plan should be based on the Labor Management Partnership Joint Marketing Program recommendations, and should identify the annual goals and objectives, resources, responsibilities, accountabilities and outcomes for the following year. The action plan will focus member growth activities throughout the year on: » programs that support the visibility of the Xxxxxx Permanente brand to employers—both through marketing materials and onsite activities; and » those segments of the market that provide the greatest potential for new growth. Regional Partnership teams will utilize existing forums where possible (e.g., regional/local LMP Councils, regional marketing councils, etc.) to replicate the Senior Work Group on Growth. This may include extending the charter, the organizational structure, and the growth and retention strategy to local markets.

JOINT MARKETING AND GROWTH. The Coalition Alliance unions and Xxxxxx Permanente acknowledge the untapped opportunities for membership growth among union-affiliated workers. In the 1997 Labor Management Partnership agreement and the updated 2018 agreement, the unions and management committed to work together to “expand Xxxxxx Permanente’s membership in current and new markets, including designation as a provider of choice for all labor organizations in the areas we serve.” The parties reaffirm their commitment to market Xxxxxx Permanente to new and existing union groups and to establish the necessary strategic and policy oversight, as well as appropriate funding, to ensure the joint Labor Management Partnership marketing effort becomes a successful sustainable model, resulting in increased enrollment in the Xxxxxx Foundation Health Plan. The Coalition Alliance and its affiliated unions, acting in the interest of and in support of the Partnership, will use their influence to the greatest extent possible to assure that unionized employers, union health and welfare trusts and Xxxx-Xxxxxxx trusts operating in, or providing benefits to, union members in areas served by Xxxxxx Permanente, offer the Kaiser Xxxxxx Foundation Health Plan. National oversight and sponsorship of the joint marketing effort will be provided by the Strategy Group Group, with the input and involvement of regional and local labor representatives in the evaluation of marketing options. The foundation of the joint marketing efforts will require organizational alignment, integration (e.g., participating in the regional rate-setting process) and coordination between the Coalition Alliance and departments engaged in promoting Xxxxxx Permanente at the regional level. The parties have developed Joint Labor Management Partnership Marketing Program recommendations. These recommendations identify the need for: » consistent data collection; » education programs; » communication strategies and tools; » mechanisms to measure outcomes and progress “at the regional and local level”; and » a joint structure, including the long-term vision of integration, to accomplish these goals. A Joint Labor Management Partnership Marketing Action Plan will be submitted annually to the Strategy Group for approval and implementation. The action plan should be based on the Labor Management Partnership Joint Marketing Program recommendations, and should identify the annual goals and objectives, resources, responsibilities, accountabilities and outcomes for the following year. The action plan will focus member growth activities throughout the year on: » programs that support the visibility of the Xxxxxx Permanente brand to employers—employers — both through marketing materials and onsite activities; and » those segments of the market that provide the greatest potential for new growth. Regional Partnership teams will utilize existing forums where possible (e.g., regional/local LMP Councils, regional marketing councils, etc.) to replicate the Senior Work Group on Growth. This may include extending the charter, the organizational structure, and the growth and retention strategy to local markets.

JOINT MARKETING AND GROWTH. The Coalition unions and Xxxxxx Permanente acknowledge the untapped opportunities for membership growth among union-affiliated workers. In the 1997 Labor Management Partnership agreement, the unions and management committed to work together to “expand Xxxxxx Permanente’s membership in current and new markets, including designation as a provider of choice for all labor organizations in the areas we serve.” The parties reaffirm their commitment to market Xxxxxx Permanente to new and existing union groups and to establish the necessary strategic and policy oversight, as well as appropriate funding, to ensure the joint Labor Management Partnership marketing effort becomes a successful sustainable model, resulting in increased enrollment in the Xxxxxx Kaiser Foundation Health Plan. The Coalition and its affiliated unions, acting in the interest of and in support of the Partnership, will use their influence to the greatest extent possible to assure that unionized employersEmployers, union health and welfare trusts and Xxxx-Xxxxxxx trusts operating in, or providing benefits to, to union members in areas served by Xxxxxx Permanente, offer the Kaiser Xxxxxx Foundation Health Plan. National oversight and sponsorship of the joint marketing effort will be provided by the Strategy Group with the input and involvement of regional Regional and local labor representatives Local Labor Representatives in the evaluation of marketing options. The foundation of the joint marketing efforts will require organizational alignment, integration (e.g., participating in the regional rate-setting process) and coordination between the Coalition and departments engaged in promoting Xxxxxx Permanente at the regional level. The parties have developed Joint Labor Management Partnership Marketing Program recommendations. These recommendations identify the need for: » consistent data collection; » education programs; » communication strategies and tools; » mechanisms to measure outcomes and progress “at the regional and local level”; and » a joint structure, including the long-term vision of integration, to accomplish these goals. A Joint Labor Management Partnership Marketing Action Plan will be submitted annually to the Strategy Group for approval and implementation. The action plan Action Plan should be based on the Labor Management Partnership Joint Marketing Program recommendations, and should identify the annual goals and objectives, resources, responsibilities, accountabilities and outcomes for the following year. The action plan Action Plan will focus member growth activities throughout the year on: » programs Programs that support the visibility of the Xxxxxx Permanente brand to employers—both through marketing materials and onsite activities; and . » those Those segments of the market that provide the greatest potential for new growth. Regional Partnership teams will utilize existing forums where possible (e.g., regionalRegional/local Local LMP councils, Regional Marketing Councils, regional marketing councils, etc.) to replicate the Senior Work Group on Growth. This may include extending the charter, the organizational structure, structure and the growth and retention strategy to local markets.

JOINT MARKETING AND GROWTH. The Coalition unions and Xxxxxx Permanente acknowledge the untapped opportunities for membership growth among union-affiliated workers. In the 1997 Labor Management Partnership agreement, the unions and management committed to work together to “expand Xxxxxx Permanente’s membership in current and new markets, including designation as a provider of choice for all labor organizations in the areas we serve.” The parties reaffirm their commitment to market Xxxxxx Permanente to new and existing union groups and to establish the necessary strategic and policy oversight, as well as appropriate funding, to ensure the joint Labor Management Partnership marketing effort becomes a successful sustainable model, resulting in increased enrollment in the Xxxxxx Foundation Health Plan. The Coalition and its affiliated unions, acting in the interest of and in support of the Partnership, will use their influence to the greatest extent possible to assure that unionized employers, union health and welfare trusts and Xxxx-Xxxxxxx trusts operating in, or providing benefits to, union members in areas served by Xxxxxx Permanente, offer the Kaiser Xxxxxx Foundation Health Plan. National oversight and sponsorship of the joint marketing effort will be provided by the Strategy Group with the input and involvement of regional and local labor representatives in the evaluation of marketing options. The foundation of the joint marketing efforts will require organizational alignment, integration (e.g., participating in the regional rate-setting process) and coordination between the Coalition and departments engaged in promoting Xxxxxx Permanente at the regional level. The parties have developed Joint Labor Management Partnership Marketing Program recommendations. These recommendations identify the need for: » consistent data collection; » education programs; » communication strategies and tools; » mechanisms to measure outcomes and progress “at the regional and local level”; and » a joint structure, including the long-term vision of integration, to accomplish these goals. A Joint Labor Management Partnership Marketing Action Plan will be submitted annually to the Strategy Group for approval and implementation. The action plan should be based on the Labor Management Partnership Joint Marketing Program recommendations, and should identify the annual goals and objectives, resources, responsibilities, accountabilities and outcomes for the following year. The action plan will focus member growth activities throughout the year on: » programs that support the visibility of the Xxxxxx Permanente brand to employers—both through marketing materials and onsite activities; and » those segments of the market that provide the greatest potential for new growth. Regional Partnership teams will utilize existing forums where possible (e.g., regional/local LMP Councils, regional marketing councils, etc.) to replicate the Senior Work Group on Growth. This may include extending the charter, the organizational structure, and the growth and retention strategy to local markets.

JOINT MARKETING AND GROWTH. The Coalition unions and Xxxxxx Permanente acknowledge the untapped opportunities for membership growth among union-affiliated workers. In the 1997 Labor Management Partnership agreement, the unions and management committed to work together to “expand Xxxxxx Permanente’s membership in current and new markets, including designation as a provider of choice for all labor organizations in the areas we serve.” The parties reaffirm their commitment to market Xxxxxx Permanente to new and existing union groups and to establish the necessary strategic and policy oversight, as well as appropriate funding, to ensure the joint Labor Management Partnership marketing effort becomes a successful sustainable model, resulting in increased enrollment in the Xxxxxx Foundation Health Plan. The Coalition and its affiliated unions, acting in the interest of and in support of the Partnership, will use their influence to the greatest extent possible to assure that unionized employersEmployers, union health and welfare trusts and Xxxx-Xxxxxxx trusts operating in, or providing benefits to, to union members in areas served by Xxxxxx Permanente, offer the Kaiser Xxxxxx Foundation Health Plan. National oversight and sponsorship of the joint marketing effort will be provided by the Strategy Group with the input and involvement of regional Regional and local labor representatives Local Labor Representatives in the evaluation of marketing options. The foundation of the joint marketing efforts will require organizational alignment, integration (e.g., participating in the regional rate-setting process) and coordination between the Coalition and departments engaged in promoting Xxxxxx Permanente at the regional level. The parties have developed Joint Labor Management Partnership Marketing Program recommendations. These recommendations identify the need for: » consistent data collection; » education programs; » communication strategies and tools; » mechanisms to measure outcomes and progress “at the regional and local level”; and » a joint structure, including the long-term vision of integration, to accomplish these goals. A Joint Labor Management Partnership Marketing Action Plan will be submitted annually to the Strategy Group for approval and implementation. The action plan Action Plan should be based on the Labor Management Partnership Joint Marketing Program recommendations, and should identify the annual goals and objectives, resources, responsibilities, accountabilities and outcomes for the following year. The action plan Action Plan will focus member growth activities throughout the year on: » programs Programs that support the visibility of the Xxxxxx Permanente brand to employers—both through marketing materials and onsite activities; and . » those Those segments of the market that provide the greatest potential for new growth. Regional Partnership teams will utilize existing forums where possible (e.g., regionalRegional/local Local LMP councils, Regional Marketing Councils, regional marketing councils, etc.) to replicate the Senior Work Group on Growth. This may include extending the charter, the organizational structure, structure and the growth and retention strategy to local markets.

JOINT MARKETING AND GROWTH. The Coalition unions and Xxxxxx Permanente acknowledge the untapped opportunities for membership growth among union-affiliated workers. In the 1997 Labor Management Partnership agreement, the unions and management committed to work together to “expand Xxxxxx Permanente’s membership in current and new markets, including designation as a provider of choice for all labor organizations in the areas we serve.” The parties reaffirm their commitment to market Xxxxxx Permanente to new and existing union groups and to establish the necessary strategic and policy oversight, as well as appropriate funding, to ensure the joint Labor Management Partnership marketing effort becomes a successful sustainable model, resulting in increased enrollment in the Xxxxxx Foundation Health Plan. The Coalition and its affiliated unions, acting in the interest of and in support of the Partnership, will use their influence to the greatest extent possible to assure that unionized employersEmployers, union health and welfare trusts and Xxxx-Xxxxxxx trusts operating in, or providing benefits to, to union members in areas served by Xxxxxx Permanente, offer the Kaiser Foundation Health Plan. National oversight and sponsorship of the joint marketing effort will be provided by the Strategy Group with the input and involvement of regional Regional and local labor representatives Local Labor Representatives in the evaluation of marketing options. The foundation of the joint marketing efforts will require organizational alignment, integration (e.g., participating in the regional rate-setting process) and coordination between the Coalition and departments engaged in promoting Xxxxxx Permanente at the regional level. The parties have developed Joint Labor Management Partnership Marketing Program recommendations. These recommendations identify the need for: » consistent data collection; » education programs; » communication strategies and tools; » mechanisms to measure outcomes and progress “at the regional and local level”; and » a joint structure, including the long-term vision of integration, to accomplish these goals. A Joint Labor Management Partnership Marketing Action Plan will be submitted annually to the Strategy Group for approval and implementation. The action plan Action Plan should be based on the Labor Management Partnership Joint Marketing Program recommendations, and should identify the annual goals and objectives, resources, responsibilities, accountabilities and outcomes for the following year. The action plan Action Plan will focus member growth activities throughout the year on: » programs Programs that support the visibility of the Xxxxxx Permanente brand to employers—both through marketing materials and onsite activities; and . » those Those segments of the market that provide the greatest potential for new growth. Regional Partnership teams will utilize existing forums where possible (e.g., regionalRegional/local Local LMP councils, Regional Marketing Councils, regional marketing councils, etc.) to replicate the Senior Work Group on Growth. This may include extending the charter, the organizational structure, structure and the growth and retention strategy to local markets.

JOINT MARKETING AND GROWTH. The Coalition Alliance unions and Xxxxxx Permanente acknowledge the untapped opportunities for membership growth among union-affiliated workers. In the 1997 Labor Management Partnership agreement and the updated 2018 agreement, the unions and management committed to work together to “expand Xxxxxx Permanente’s membership in current and new markets, including designation as a provider of choice for all labor organizations in the areas we serve.” The parties reaffirm their commitment to market Xxxxxx Permanente to new and existing union groups and to establish the necessary strategic and policy oversight, as well as appropriate funding, to ensure the joint Labor Management Partnership marketing effort becomes a successful sustainable model, resulting in increased enrollment in the Xxxxxx Foundation Health Plan. The Coalition Alliance and its affiliated unions, acting in the interest of and in support of the Partnership, will use their influence to the greatest extent possible to assure that unionized employers, union health and welfare trusts and Xxxx-Xxxxxxx trusts operating in, or providing benefits to, union members in areas served by Xxxxxx Permanente, offer the Kaiser Foundation Health Plan. National oversight and sponsorship of the joint marketing effort will be provided by the Strategy Group Group, with the input and involvement of regional and local labor representatives in the evaluation of marketing options. The foundation of the joint marketing efforts will require organizational 22 | 2021 NATIONAL AGREEMENT Note: This contract is complete with the exception of the UFCW Local 3000 pension language. The table of contents, pagination, and indexing may change once the UFCW Local 3000 pension language is resolved. alignment, integration (e.g., participating in the regional rate-setting process) and coordination between the Coalition Alliance and departments engaged in promoting Xxxxxx Permanente at the regional level. The parties have developed Joint Labor Management Partnership Marketing Program recommendations. These recommendations identify the need for: » consistent data collection; » education programs; » communication strategies and tools; » mechanisms to measure outcomes and progress “at the regional and local level”; and » a joint structure, including the long-term vision of integration, to accomplish these goals. A Joint Labor Management Partnership Marketing Action Plan will be submitted annually to the Strategy Group for approval and implementation. The action plan should be based on the Labor Management Partnership Joint Marketing Program recommendations, and should identify the annual goals and objectives, resources, responsibilities, accountabilities and outcomes for the following year. The action plan will focus member growth activities throughout the year on: » programs that support the visibility of the Xxxxxx Permanente brand to employers—employers — both through marketing materials and onsite activities; and » those segments of the market that provide the greatest potential for new growth. Regional Partnership teams will utilize existing forums where possible (e.g., regional/local LMP Councils, regional marketing councils, etc.) to replicate the Senior Work Group on Growth. This may include extending the charter, the organizational structure, and the growth and retention strategy to local markets.

JOINT MARKETING AND GROWTH. The Coalition unions and Xxxxxx Permanente acknowledge the untapped opportunities for membership growth among union-affiliated workers. In the 1997 Labor Management Partnership agreement, the unions and management committed to work together to “expand Xxxxxx Permanente’s membership in current and new markets, including designation as a provider of choice for all labor organizations in the areas we serve.” The parties reaffirm their commitment to market Xxxxxx Permanente to new and existing union groups and to establish the necessary strategic and policy oversight, as well as appropriate funding, to ensure the joint Labor Management Partnership marketing effort becomes a successful sustainable model, resulting in increased enrollment in the Xxxxxx Foundation Health Plan. The Coalition and its affiliated unions, acting in the interest of and in support of the Partnership, will use their influence to the greatest extent possible to assure that unionized employersEmployers, union health and welfare trusts and Xxxx-Xxxxxxx trusts operating in, or providing benefits to, to union members in areas served by Xxxxxx Permanente, offer the Kaiser Xxxxxx Foundation Health Plan. National oversight and sponsorship of the joint marketing effort will be provided by the Strategy Group with the input and involvement of regional Regional and local labor representatives Local Labor Representatives in the evaluation of marketing options. The foundation of the joint marketing efforts will require organizational alignment, integration (e.g., participating in the regional rate-setting process) and coordination between the Coalition and departments engaged in promoting Xxxxxx Permanente at the regional level. The parties have developed Joint Labor Management Partnership Marketing Program recommendations. These recommendations identify the need for: »  consistent data collection; »  education programs; »  communication strategies and tools; »  mechanisms to measure outcomes and progress “at the regional and local level”; and »  a joint structure, including the long-term vision of integration, to accomplish these goals. A Joint Labor Management Partnership Marketing Action Plan will be submitted annually to the Strategy Group for approval and implementation. The action plan Action Plan should be based on the Labor Management Partnership Joint Marketing Program recommendations, and should identify the annual goals and objectives, resources, responsibilities, accountabilities and outcomes for the following year. The action plan Action Plan will focus member growth activities throughout the year on: » programs  Programs that support the visibility of the Xxxxxx Permanente brand to employers—both through marketing materials and onsite activities; and » those .  Those segments of the market that provide the greatest potential for new growth. Regional Partnership teams will utilize existing forums where possible (e.g., regionalRegional/local Local LMP councils, Regional Marketing Councils, regional marketing councils, etc.) to replicate the Senior Work Group on Growth. This may include extending the charter, the organizational structure, structure and the growth and retention strategy to local markets.

JOINT MARKETING AND GROWTH. The Coalition Alliance unions and Xxxxxx Permanente acknowledge the untapped opportunities for membership growth among union-affiliated workers. In the 1997 Labor Management Partnership agreement and the updated 2018 agreement, the unions and management committed to work together to “expand Xxxxxx Permanente’s membership in current and new markets, including designation as a provider of choice for all labor organizations in the areas we serve.” The parties reaffirm their commitment to market Xxxxxx Permanente to new and existing union groups and to establish the necessary strategic and policy oversight, as well as appropriate funding, to ensure the joint Labor Management Partnership marketing effort becomes a successful sustainable model, resulting in increased enrollment in the Xxxxxx Foundation Health Plan. The Coalition Alliance and its affiliated unions, acting in the interest of and in support of the Partnership, will use their influence to the greatest extent possible to assure that unionized employers, union health and welfare trusts and Xxxx-Xxxxxxx trusts operating in, or providing benefits to, union members in areas served by Xxxxxx Permanente, offer the Kaiser Xxxxxx Foundation Health Plan. National oversight and sponsorship of the joint marketing effort will be provided by the Strategy Group with the input and involvement of regional and local labor representatives in the evaluation of marketing options. The foundation of the joint marketing efforts will require organizational alignment, integration (e.g., participating in the regional rate-setting process) and coordination between the Coalition Alliance and departments engaged in promoting Xxxxxx Permanente at the regional level. The parties have developed Joint Labor Management Partnership Marketing Program recommendations. These recommendations identify the need for: » o consistent data collection; » o education programs; » o communication strategies and tools; » o mechanisms to measure outcomes and progress “at the regional and local level”; and » o a joint structure, including the long-term vision of integration, to accomplish these goals. A Joint Labor Management Partnership Marketing Action Plan will be submitted annually to the Strategy Group for approval and implementation. The action plan should be based on the Labor Management Partnership Joint Marketing Program recommendations, and should identify the annual goals and objectives, resources, responsibilities, accountabilities and outcomes for the following year. The action plan will focus member growth activities throughout the year on: » o programs that support the visibility of the Xxxxxx Permanente brand to employers—both through marketing materials and onsite activities; and » o those segments of the market that provide the greatest potential for new growth. Regional Partnership teams will utilize existing forums where possible (e.g., regional/local LMP Councils, regional marketing councils, etc.) to replicate the Senior Work Group on Growth. This may include extending the charter, the organizational structure, and the growth and retention strategy to local markets.

JOINT MARKETING AND GROWTH. The Coalition Alliance unions and Xxxxxx Permanente acknowledge the untapped opportunities for membership growth among union-affiliated workers. In the 1997 Labor Management Partnership agreement and the updated 2018 agreement, the unions and management committed to work together to “expand Xxxxxx Permanente’s membership in current and new markets, including designation as a provider of choice for all labor organizations in the areas we serve.” The parties reaffirm their commitment to market Xxxxxx Permanente to new and existing union groups and to establish the necessary strategic and policy oversight, as well as appropriate funding, to ensure the joint Labor Management Partnership marketing effort becomes a successful sustainable model, resulting in increased enrollment in the Xxxxxx Kaiser Foundation Health Plan. The Coalition Alliance and its affiliated unions, acting in the interest of and in support of the Partnership, will use their influence to the greatest extent possible to assure that unionized employers, union health and welfare trusts and Xxxx-Xxxxxxx trusts operating in, or providing benefits to, union members in areas served by Xxxxxx Permanente, offer the Kaiser Xxxxxx Foundation Health Plan. National oversight and sponsorship of the joint marketing effort will be provided by the Strategy Group Group, with the input and involvement of regional and local labor representatives in the evaluation of marketing options. The foundation of the joint marketing efforts will require organizational alignment, integration (e.g., participating in the regional rate-setting process) and coordination between the Coalition Alliance and departments engaged in promoting Xxxxxx Permanente at the regional level. The parties have developed Joint Labor Management Partnership Marketing Program recommendations. These recommendations identify the need for: » consistent data collection; » education programs; » communication strategies and tools; » mechanisms to measure outcomes and progress “at the regional and local level”; and » a joint structure, including the long-term vision of integration, to accomplish these goals. A Joint Labor Management Partnership Marketing Action Plan will be submitted annually to the Strategy Group for approval and implementation. The action plan should be based on the Labor Management Partnership Joint Marketing Program recommendations, and should identify the annual goals and objectives, resources, responsibilities, accountabilities and outcomes for the following year. The action plan will focus member growth activities throughout the year on: » programs that support the visibility of the Xxxxxx Permanente brand to employers—employers — both through marketing materials and onsite activities; and » those segments of the market that provide the greatest potential for new growth. Regional Partnership teams will utilize existing forums where possible (e.g., regional/local LMP Councils, regional marketing councils, etc.) to replicate the Senior Work Group on Growth. This may include extending the charter, the organizational structure, and the growth and retention strategy to local markets.

JOINT MARKETING AND GROWTH. The Coalition Alliance unions and Xxxxxx Permanente acknowledge the untapped opportunities for membership growth among union-affiliated workers. In the 1997 Labor Management Partnership agreement and the updated 2018 agreement, the unions and management committed to work together to “expand Xxxxxx Permanente’s membership in current and new markets, including designation as a provider of choice for all labor organizations in the areas we serve.” The parties reaffirm their commitment to market Xxxxxx Permanente to new and existing union groups and to establish the necessary strategic and policy oversight, as well as appropriate funding, to ensure the joint Labor Management Partnership marketing effort becomes a successful sustainable model, resulting in increased enrollment in the Xxxxxx Foundation Health Plan. The Coalition Alliance and its affiliated unions, acting in the interest of and in support of the Partnership, will use their influence to the greatest extent possible to assure that unionized employers, union health and welfare trusts and Xxxx-Xxxxxxx trusts operating in, or providing benefits to, union members in areas served by Xxxxxx Permanente, offer the Kaiser Foundation Health Plan. National oversight and sponsorship of the joint marketing effort will be provided by the Strategy Group Group, with the input and involvement of regional and local labor representatives in the evaluation of marketing options. The foundation of the joint marketing efforts will require organizational alignment, integration (e.g., participating in the regional rate-setting process) and coordination between the Coalition Alliance and departments engaged in promoting Xxxxxx Permanente at the regional level. The parties have developed Joint Labor Management Partnership Marketing Program recommendations. These recommendations identify the need for: » consistent data collection; » education programs; » communication strategies and tools; » mechanisms to measure outcomes and progress “at the regional and local level”; and » a joint structure, including the long-term vision of integration, to accomplish these goals. A Joint Labor Management Partnership Marketing Action Plan will be submitted annually to the Strategy Group for approval and implementation. The action plan should be based on the Labor Management Partnership Joint Marketing Program recommendations, and should identify the annual goals and objectives, resources, responsibilities, accountabilities and outcomes for the following year. The action plan will focus member growth activities throughout the year on: » programs that support the visibility of the Xxxxxx Permanente brand to employers—employers — both through marketing materials and onsite activities; and » those segments of the market that provide the greatest potential for new growth. Regional Partnership teams will utilize existing forums where possible (e.g., regional/local LMP Councils, regional marketing councils, etc.) to replicate the Senior Work Group on Growth. This may include extending the charter, the organizational structure, and the growth and retention strategy to local markets.

JOINT MARKETING AND GROWTH. The Coalition unions and Xxxxxx Permanente acknowledge the untapped opportunities for membership growth among union-affiliated workers. In the 1997 Labor Management Partnership agreement, the unions and management committed to work together to “expand Xxxxxx Permanente’s membership in current and new markets, including designation as a provider of choice for all labor organizations in the areas we serve.” The parties reaffirm their commitment to market Xxxxxx Permanente to new and existing union groups and to establish the necessary strategic and policy oversight, as well as appropriate funding, to ensure the joint Labor Management Partnership marketing effort becomes a successful sustainable model, resulting in increased enrollment in the Xxxxxx Kaiser Foundation Health Plan. The Coalition and its affiliated unions, acting in the interest of and in support of the Partnership, will use their influence to the greatest extent possible to assure that unionized employers, union health and welfare trusts and Xxxx-Xxxxxxx trusts operating in, or providing benefits to, union members in areas served by Xxxxxx Permanente, offer the Kaiser Xxxxxx Foundation Health Plan. National oversight and sponsorship of the joint marketing effort will be provided by the Strategy Group with the input and involvement of regional and local labor representatives in the evaluation of marketing options. The foundation of the joint marketing efforts will require organizational alignment, integration (e.g., participating in the regional rate-setting process) and coordination between the Coalition and departments engaged in promoting Xxxxxx Permanente at the regional level. The parties have developed Joint Labor Management Partnership Marketing Program recommendations. These recommendations identify the need for: » consistent data collection; » education programs; » communication strategies and tools; » mechanisms to measure outcomes and progress “at the regional and local level”; and » a joint structure, including the long-term vision of integration, to accomplish these goals. A Joint Labor Management Partnership Marketing Action Plan will be submitted annually to the Strategy Group for approval and implementation. The action plan should be based on the Labor Management Partnership Joint Marketing Program recommendations, and should identify the annual goals and objectives, resources, responsibilities, accountabilities and outcomes for the following year. The action plan will focus member growth activities throughout the year on: » programs that support the visibility of the Xxxxxx Permanente brand to employers—both through marketing materials and onsite activities; and » those segments of the market that provide the greatest potential for new growth. Regional Partnership teams will utilize existing forums where possible (e.g., regional/local LMP Councils, regional marketing councils, etc.) to replicate the Senior Work Group on Growth. This may include extending the charter, the organizational structure, and the growth and retention strategy to local markets.