MARKETING EFFORT. Xxxxxx and SuperGen shall use their reasonable efforts to Co-Promote the Product in the U.S. Territory, and Xxxxxx shall use its reasonable efforts to Promote the Product in the International Territory, to maximize Product Sales in the Territories. Xxxxxx shall use its reasonable efforts to implement, and shall make tactical decisions with regard to, Promotion in the International Territory, consistent with the terms of this Agreement.
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Samples: Sales, Distribution, and Development Agreement (Abbott Laboratories), Sales Contracts (Abbott Laboratories), Sales, Distribution, and Development Agreement (Supergen Inc)
MARKETING EFFORT. Xxxxxx and SuperGen shall use their reasonable efforts to Co-Promote the Product in the U.S. Territory, and Xxxxxx shall use its reasonable efforts to Promote the Product in the International Territory, to maximize Product Sales in the Territories. Xxxxxx shall use its reasonable efforts to implement, and shall make tactical decisions with regard to, Promotion in the International Territory, consistent with the terms of this Agreement. 4.2 U.S. MARKETING BOARD.
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