Common use of Marketing Fund Activities Clause in Contracts

Marketing Fund Activities. To promote general public recognition of the Proprietary Marks and use of System Hotels, Franchisor may undertake the following activities (the “Marketing Fund Activities”): 1. brand strategy and brand development activities; 2. the creation, production, placement and distribution of Marketing Materials in any form of media; 3. advertising, marketing, promotional, public relations, inventory management, reservation activities and sales campaigns, programs, sponsorships, seminars and other sales activities; 4. market research and oversight and management of the guest satisfaction program and the Loyalty Programs; and 5. the retention or employment of personnel, advertising agencies, marketing consultants and other professionals or specialists to assist in the development, implementation and administration of any such activities. These activities may be conducted on a local, regional, national or Category basis. Franchisor may modify the Marketing Fund Activities from time to time.