Mobile. Mobile media includes but is not restricted to the following: 37.1. Display advertising banners; 37.2. In App advertising (including social); 37.3. SMS Text messaging; 37.4. Paid Search (as above); and 37.5. Activity tracking - to include geo targeting verification. Mobile proposals must provide clear detail as to sites/APPs being targeted by operating system, the volume of impressions, formats to be used, clicks (App downloads, views, engagements, click through rates) etc to be delivered, targeting efficiency and verification of the viewability of advertising messages.
Appears in 6 contracts
Samples: Framework Agreement, Framework Agreement, Framework Agreement
