Common use of On Line Customer Loyalty Programs Clause in Contracts

On Line Customer Loyalty Programs. GSI shall have the right to --------------------------------- establish On Line Customer Loyalty Programs in order to encourage continued on line purchases. The On Line Customer Loyalty Programs established by GSI for Retailer shall be consistent with that program established by Retailer for use in its Land Based Stores. In addition, the Customer Loyalty Programs established by GSI shall be used only in connection with on line purchases and Retailer's customer loyalty programs shall be used only in connection with purchases at the Retailer's Land Based Stores. Notwithstanding anything contained herein to the contrary, GSI shall not establish any On Line Customer Loyalty Programs without first obtaining the approval of Retailer, which approval shall not be unreasonably withheld. Retailer shall respond to a request for such approval from GSI within seven days of receiving the request. In the event Retailer fails to timely respond, GSI shall furnish Retailer with a notice marked "second request". If Retailer does not respond within two business days, GSI's request shall be deemed granted. The Retailer recognizes that it may be beneficial to each party to consolidate the customer loyalty programs. GSI therefore agrees that should the Retailer elect to do so, then GSI will work with the Retailer in good faith to develop such a program provided that it does not have a substantial negative economic impact on GSI.

On Line Customer Loyalty Programs. GSI shall have the right to --------------------------------- establish On Line Customer Loyalty Programs in order to encourage continued on line purchases. The On Line Customer Loyalty Programs established by GSI for Retailer shall be consistent with that program established by Retailer for use in its Land Based Stores. In addition, the Customer Loyalty Programs established by GSI shall be used only in connection with on line purchases and Retailer's customer loyalty programs shall be used only in connection with purchases at the Retailer's Land Based Stores. Notwithstanding anything contained herein to the contrary, GSI shall not establish any On Line Customer Loyalty Programs without first obtaining the approval of Retailer, which approval shall not be unreasonably withheld. Retailer shall respond to a request for such approval from GSI within seven fourteen days of receiving the request. In the event Retailer fails to timely respond, GSI shall furnish Retailer with a notice marked "second request". If Retailer does not respond within two business days, GSI's request shall be deemed granted. The Retailer recognizes that it may GSI will be beneficial to each party to consolidate the solely and completely responsible for all costs occurring as a result of creating and operating an on line customer loyalty programs. GSI therefore agrees that should the Retailer elect to do so, then GSI will work with the Retailer in good faith to develop such a program provided that it does not have a substantial negative economic impact on GSIprogram.