Promotion and Marketing. Company will use best commercially reasonable efforts (and in no event less effort or relative expense than the level of resources and talent as is customary for other products with similar market potential) to promote, advertise, and sell the Licensed Products.
Appears in 2 contracts
Samples: Co Exclusive License Agreement (Aridis Pharmaceuticals, Inc.), Co Exclusive License Agreement (Aridis Pharmaceuticals, Inc.)
Promotion and Marketing. Company will use best commercially reasonable efforts (and in no event less effort or relative expense than the level of resources and talent as is customary that Company uses for its other products with similar market potentialpotential and proprietary protection) to promote, advertise, and sell the Licensed Products.
Appears in 2 contracts
Samples: Exclusive License Agreement (Evelo Biosciences, Inc.), Exclusive License Agreement (Evelo Biosciences, Inc.)
Promotion and Marketing. Company will shall use best commercially reasonable efforts (and in no event less effort or relative expense than the level of resources and talent as is customary for Company to use for other products with similar market potential) to promote, advertise, and sell the Licensed ProductsProducts after receipt of regulatory approval in the applicable jurisdiction.
Appears in 1 contract
Promotion and Marketing. Company will use best commercially reasonable efforts (and in no event less effort or relative expense than the level of resources and talent as is customary for Company expends in promoting its other products with similar market potentialproducts) to promote, advertise, and sell the Licensed ProductsProducts or Licensed Services.
Appears in 1 contract
Samples: Exclusive License Agreement (F3 Platform Biologics INC)
Promotion and Marketing. Company will shall use best commercially reasonable efforts (and in no event less effort or relative expense than the level of resources and talent as is customary for other products with similar market potential) to promote, advertise, and sell the Licensed Products.
Appears in 1 contract
Samples: Exclusive License Agreement (First Light Acquisition Group, Inc.)