Common use of PROMOTION OF CONTRACTS Clause in Contracts

PROMOTION OF CONTRACTS. Promotional Agent agrees to use its best efforts to promote the sale of Financial Services Products through Broker-Dealers, and in furtherance thereof Promotional Agent shall to the extent it deems appropriate and at its own expense: (i) Use its best efforts to secure duly qualified Broker-Dealers to enter into Selling Agreements for the distribution of Financial Services Products; (ii) Assist the Broker-Dealers who have entered into Selling Agreements in obtaining for their registered representatives pursuant to Section V, paragraph A (i) of this Agreement all necessary licenses, registrations and appointments required by applicable regulatory authorities so as to enable such registered representatives to sell Financial Services Products; (iii) Arrange on a periodic basis and preside over educational meetings with Broker-Dealers who have entered into Selling Agreements so as to ensure that their registered representatives are familiar with the provisions and features of the Financial Services Products; (iv) Provide technical assistance at the time of sale of Financial Services Products to Broker-Dealers who have entered into Selling Agreements; (v) Prepare sales and promotional materials, such materials being subject, however, to the prior approval of Security Life as provided in Section VII B of this Agreement, and engage public relations advisors as required; (vi) Hold seminars for customers and potential customers of Broker-Dealers who have entered into Selling Agreements; (vii) Provide assistance to Broker-Dealers who have entered into Selling Agreements in the ongoing servicing of Financial Services Products; (viii) Provide advice to Security Life on the development and redesign of Financial Services Products for which it has or will be granted exclusive promotional rights; (ix) Bear costs of printing additional Prospectuses and Statements of Additional Information for use in marketing activities; and (x) Bear costs of printing additional annual and semiannual reports for use in marketing activities.

PROMOTION OF CONTRACTS. Promotional Agent agrees to use its best efforts to promote the sale of Financial Services Insurance Products through Broker-Broker- Dealers, and in furtherance thereof Promotional Agent shall to the extent it deems appropriate and at its own expense: (i) Use its best efforts to secure duly qualified Broker-Dealers to enter into Selling Agreements for the distribution of Financial Services Insurance Products; (ii) Assist the Broker-Dealers who have entered into Selling Agreements in obtaining for their registered representatives pursuant to Section V, paragraph A (i) of this Agreement all necessary licenses, registrations and appointments required by applicable regulatory authorities so as to enable such registered representatives to sell Financial Services Insurance Products; (iii) Arrange on a periodic basis and preside over educational meetings with Broker-Dealers who have entered into Selling Agreements so as to ensure that their registered representatives are familiar with the provisions and features of the Financial Services Insurance Products; (iv) Provide technical assistance at the time of sale of Financial Services Insurance Products to Broker-Dealers who have entered into Selling Agreements; (v) Prepare sales and promotional materials, such materials being subject, however, to the prior approval of Security Life First North American as provided in Section VII B of this Agreement, and engage public relations advisors as required; (vi) Hold seminars for customers and potential customers of Broker-Dealers who have entered into Selling Agreements; (vii) Provide assistance to Broker-Dealers who have entered into Selling Agreements in the ongoing servicing of Financial Services Insurance Products; (viii) Provide advice to Security Life First North American on the development and redesign of Financial Services Insurance Products for which it has or will be granted exclusive promotional rights; (ix) Bear costs of printing additional Prospectuses and Statements of Additional Information for use in marketing activities; and (x) Bear costs of printing additional annual and semiannual reports for use in marketing activities.