PROMOTIONAL SERVICES DEFINITIONS. Event: An event is defined as: A gathering of people around a common rallying point to participate in an experience of narrowly defined scope. Recreational events (examples could include: races, baseball games, endurance competitions, etc.), seasonal events (examples: Easter egg xxxx, Christmas party), educational events (examples could include: pottery, yoga, or metalworking classes), entertainment events (examples could include: concerts, movies, standup comedy, magic), are all different types of events. Events are generally designed for the benefit of those already within a community or within close driving distance to the community; marketing is generally limited, and attendance is usually less than a few hundred people.
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