Common use of Protection of the Watermark Clause in Contracts

Protection of the Watermark. Without limiting the terms of Section 6.1, 6.2.1 Commencing on the date that DTLA declares the Consensus Watermark, Adopter: 6.2.1.1 Shall, when selecting among technological implementations for product features of Licensed Products designed after such date, take commercially reasonable care (taking into consideration the reasonableness of the costs of implementation, as well as the comparability of their technical characteristics, of applicable commercial terms and conditions, and of their impact on Decrypted DT Data and on the effectiveness and visibility of the Consensus Watermark) that Licensed Products and components thereof do not strip, interfere with or obscure the Consensus Watermark in DT Data received by their Sink Functions; 6.2.1.2 Shall not design new Licensed Products or components thereof for which the primary purpose is to strip, interfere with or obscure the Consensus Watermark in DT Data received by their Sink Functions; and 6.2.1.3 Shall not knowingly promote or knowingly advertise or knowingly cooperate in the promotion or advertising of Licensed Products or components thereof for the purpose of stripping, interfering with or obscuring the Consensus Watermark in DT Data received by their Sink Functions. 6.2.2 Commencing eighteen (18) months after DTLA declares the Consensus Watermark, Adopter: 6.2.2.1 Shall not produce Licensed Products or components thereof for which the primary purpose is to strip, interfere with or obscure the Consensus Watermark in DT Data received by their Sink Functions; and 6.2.2.2 Shall not knowingly distribute or knowingly cooperate in distribution of Licensed Products or components thereof for the purpose of stripping, interfering with or obscuring the Consensus Watermark in DT Data received by their Sink Functions.