Scheduling of Advertising Time Sample Clauses

Scheduling of Advertising Time. ES shall have the right to reserve advertising spots on a first-come, first-served basis. GS shall have the right to preempt or substitute the broadcast of any ES advertisement for programs of public importance (and in no event solely for another advertiser); provided, that in such event, GS shall provide ES with alternative advertising times of at least equivalent value and desirability. Advertising time to be provided by GS to ES shall be reduced in accordance with the advertising time actually used by ES. In the event that ES does not use all the advertising times to which it is entitled in a given year under this Section 6(c), GS shall provide ES with additional advertising times of an equivalent value (measured by the same rates) in the following year, which time shall be subject to the approval of ES. Any co-branding or reselling of advertising times by ES (unless with or to one of its affiliates) shall be subject to the prior approval of GS, which approval shall not be unreasonably withheld or delayed.
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Related to Scheduling of Advertising Time

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