Tag Lines. Licensee may, without Licensor’s consent, adopt tag lines and other elements of its communication and identity strategy, provided those tag lines and elements: (a) are consistent with the requirements of this Agreement; (b) will not result in a likelihood of confusion with tag lines and elements being used by Licensor; and (c) will not detract from the effectiveness of the Licensed Marks.
Appears in 4 contracts
Samples: Trademark License Agreement (Timken Co), Trademark License Agreement (TimkenSteel Corp), Trademark License Agreement (TimkenSteel Corp)