Target Audiences. Our target audiences are: • decision makers and policy makers, • public authorities, • public procurers, • suppliers of innovative solutions, • multipliers, and • media
Target Audiences. This section identifies the audiences targeted in this Communication Plan, as well as the purpose of communicating with each audience. As mentioned previously, result audiences will vary depending on the health area they work in and on what issues are to be addressed. Therefore, audiences will be presented separately, despite having, in some cases, an overlap of same audiences. Primary audiences Result 1 + Result 2 ● Residents of malaria endemic areas, particularly mothers of children under 5 years and pregnant women Result 3 ● Citizens living with AIDS as well as others to be identified in collaboration with stakeholders Result 4 ● Woman of reproductive age (14-49) looking to delay or space childbirth and their partners; female and male youth Result 5 ▪ NMCP ▪ GTI / GEPE Secondary audiences Result 1 + Result 2 ● USAID Angola ● MINSA: ○ National Directory of Public Health (Direcção Nacional de Saúde Pública-DNSP) ○ National Malaria Control Program (Programa Nacional de Controlo da Malária) ○ FAS (Fundo de Apoio Social) ○ IFAL (Instituto de Formação em Administração Local) ● The MENTOR iniciative ● Tropical Health (TH) ● Gabinete Provincial da Saúde de Luanda, Huambo, Zaire, Uíge, Lunda Norte, Lunda Sul, Cuanza Norte, Moxico, Cunene, Malanje ● Health Care Providers Result 3 ● USAID ● MINSA: ○ National Direction of Public Health (Direcção Nacional de Saúde Pública-DNSP) ○ National Institute for the Fight Against AIDS (Instituto Nacional de Luta Contra a SIDA - INLS) ○ National Institute for Public Health (Instituto Nacional de Saúde Pública-INSP) ● MSH ● Direções Municipais de Saúde (PEPFAR Health facilities) ● Other international HIV community partners: UNAIDS, CDC, ICAP, AFENET, PSM, UNDP, UNICEF ● Civil society (e.g, Angolan Network of AIDS Service Organizations - ANASO) Result 4 ● USAID ● MINSA: ○ National Directory of Public Health (Direcção Nacional de Saúde Pública-DNSP) ○ National Institute for Public Health (Instituto Nacional de Saúde Pública-INSP) ● Rede Mulher Angola (RMA) ● Direções Municipais de Saúde (DMS) of Luanda and Huambo ● Health Care Providers ● Gabinete Provincial da Saúde de Luanda e Huambo Result 5 ● USAID
Target Audiences. To ensure a successful adoption of BEACONING’s results, the focus of the project’s dissemination and communication efforts will target the entire Educational Value Chain. The Dissemination and Communication Plan (DCP) articulates action channels ranging from participation and organization of events to direct contact, mass-media, online presence and active stakeholder engagement. We consider industry, research and end-users as key stakeholder groups, in order to guarantee maximum impact, specific dissemination plans will be developed for each of these groups. The dissemination partners and stakeholders will be actively involved in the validation of the specific dissemination plans and activities. The BEACONING DoA already presented an in-depth analysis of specific dissemination activities targeting different types of stakeholders. The table below shows the dissemination plan according to the different stakeholders (see Table 2).
Target Audiences. Maryland’s Phase III WIP will succeed only with policymaking and commitments that are coordinated with local leaders. Local elected officials and agricultural community leaders, (e.g., district managers and Maryland Association of Soil Conservation Districts boards), have particularly important roles. Engagement of local leaders will continue through correspondence from the governor’s Chesapeake Bay Cabinet. MDE will continue to participate in Maryland Association of Counties and Maryland Municipal League conferences to keep local government leaders engaged and informed. MDE staff will maintain key technical contacts knowledgeable in disciplines that inform WIP implementation, such as tree planting, climate change and urban source sector management. These technical partners will continue to share their experiences and identify model programs that have been successful. Practitioners will continue to be the primary stakeholders involved in Maryland’s Phase III WIP implementation. Broadly speaking, practitioners are county, municipal, SCD, Watershed Assistance Collaborative and National Fish and Wildlife Foundation staff who conduct implementation activities. Approaches to practitioner engagement will vary by pollution source sector, as described below. MDA will continue to lead agriculture sector engagement, primarily through listening sessions and meetings, to identify barriers and opportunities in implementation and to track progress toward meeting WIP goals. MDE will maintain contact with each county’s public works staff to discuss local progress on stormwater. Additional sub-sector engagement will take place as described below. Phase I permits in Maryland require the restoration of a percentage of a jurisdiction's impervious surface area. Nutrient reductions resulting from restoration and other permit requirements were incorporated into Maryland’s Phase III WIP. Engagement will continue to occur during permit renewal, as well as during review of required biennial financial assurance plans and annual progress reports. In addition to regular phone calls and emails with stormwater managers, MDE staff will continue to participate in stormwater meetings organized by Maryland Association of Counties (MACo) to discuss Bay restoration and local water quality improvement. MDE staff will continue to engage Phase II jurisdictions and facilities one-on-one and in small groups to discuss permit requirements and financial assistance. Nutrient reductions resulting from...
Target Audiences. Patients and consumers of health care services Physicians, clinicians and health care providers Payers and insurers Employers Public Health Departments Government Agencies Alaska Legislators Pharmacies Foundations Media Federal organizations, including the Indian Health Service, Department of Health and Human Services (DHHS, CMS and CDC) National organizations Other HIEs
Target Audiences. A consultative group with the presence of the recruited communication agency shall work throughout the duration of the programme, deciding on messages, dissemination tools and best channels to reach the target audiences. Table 2: Target audiences Programme Partners Primary Ministry of Energy and Water Water Establishments (Bekaa, Beirut and Mount Lebanon, North Lebanon, South Lebanon) Council for Development and Reconstruction Involve the different stakeholders in the reform and the change of paradigm from an investment-based approach to a service-based approach Streamline the tutelage of the MoEW over the WEs in order to enable them to manage services more flexibly and to develop a service performance monitoring framework Lebanese Citizens Primary Every Lebanese citizen as user of water and wastewater public services Inform them about the ongoing Reform and its implementation progress Raise awareness on the right to water (user's right and duty vs. operator's right and duty) Increase the WEs billing base Water Sector Donors Secondary All donors that support the sector (EU Member States, USAID, WB, UN Agencies, Programmes and funds, etc.) Update them on the progress of the reform implementation Coordinate and share the financing of certain activities essential to the implementation of the reforms Coordinate with them on the planning of investments Develop a common vision of the sector NGO / CSO Secondary Local NGO International NGO Update them on the progress of the reform implementation Coordinate with them on informing the public / users, the local authorities and on supporting the reform implementation on the ground Research Centres Secondary AUB Xxxxx Fares Institute Synaps Lebanon support Etc. Update them on the progress of reforms implementation Mobilise them on some activities of the programme (attendance at meetings and workshops, production of notes and share of information and scientific materials relevant to the sector) Private Sector Secondary Engineering Companies Facilities operators Inform them about the reforms and changes that could occur in the coming years (necessity to develop new kind of expertise, change in the procurement and contracting framework for the facilities O&M, etc.) Media Secondary Bloggers Influencers Local Media European Media Update on the progress of the reforms implementation Mobilise for publicity around events, pass on messages to the public or disseminate information Public Sector Primary Municipalities Council of ...
Target Audiences. A number of audiences will be targeted by our proposed activity plan, but it is particularly important that we ensure the following are reached:
i. Site users
Target Audiences. An exhaustive stakeholder mapping exercise prior to the organisation of the pilot activities is essential to guaranteeing the effective engagement of key stakeholders involved who will play the role of co-creating the SOCATEL platform through the pilot. As stated in the SOCATEL description of work, the co-creation process will follow the quadruple-helix approach, involving stakeholders from Research and Academia, Private Sector, Policy Makers and Society.
Target Audiences. In order to achieve the best effectiveness of communication, a message must be delivered through the most appropriate mean to each target audience. A fundamental step is therefore the identification of all relevant target audiences, before deciding on the media to be used to transmit the message. This section provides the description of the identified OSCAR target audiences and their main inter- ests associated with the project. The different target audiences are defined considering who could be interested in project research, who would be interested in learning about the project findings and who could be directly/indirectly affected by project results. Furthermore, it is taken into account who could and should make use of the outcomes and who is needed to advocate and implement the action plan. Last, not least, it is of importance who is needed to provide feedback to the project to develop meaningful results. Audiences have been categorised under three main clusters, each of them with a different level of interest in the OSCAR topics:
Target Audiences. The consortium recognises the value of communicating the project’s activities and outcomes to a broad public. To ensure its effectiveness and impact this plan identifies and targets more specific audiences. We have identified the following groups of stakeholders likely to be interested by the DITOs events and other outputs, and therefore targeted by the consortium for communication and dissemination activities. The description of each type of audience is described in detail in D6.2 - DITOs Communication and Exploitation Plan. • General Public • Policy Makers • The Scientific Community • Innovators and Entrepreneurs • Schools and Universities • Women and Girls • Science Practitioners Table 2 presents which partner focus on specific audience groups with their activities. UCL ✓ - ✓ - WS ✓ - - - RBINS ✓ - ✓ - ECSA ✓ ✓ ✓ - Kerniskova ✓ - - - Medialab Xxxxx - ✓ - - UPD ✓ - - - UNIGE ✓ - ✓ - Tekiu - ✓ - ✓ Meritum ✓ ✓ - - eutema ✓ ✓ - ✓ In order to convey DITOs messages to the respective target audiences and have the highest impact possible, the project consortium will employ a strategy based on: • Online and interactive tools and channels (e.g. website, social media); • Non-electronic tools and channels (e.g. printed material); • Physical interactive tools and channels (e.g. discussions, lectures). We will tailor our communication and dissemination tools to each of our target audiences to improve effectiveness and impact. For example, while specific DITOs e- newsletters may target policy makers or school children, others will be focused towards the general public. It should be noted that, by communication and dissemination tools, we mean all material that are used to present the project and its contents to an external audience. By communication and dissemination channels (described in section 5.6) we mean all media through which the project activities and results are conveyed and relayed to the target audiences.
