Target Audiences. The consortium recognises the value of communicating the project’s activities and outcomes to a broad public. To ensure its effectiveness and impact this plan identifies and targets more specific audiences. We have identified the following groups of stakeholders likely to be interested by the DITOs events and other outputs, and therefore targeted by the consortium for communication and dissemination activities. The description of each type of audience is described in detail in D6.2 - DITOs Communication and Exploitation Plan. • General Public • Policy Makers • The Scientific Community • Innovators and Entrepreneurs • Schools and Universities • Women and Girls • Science Practitioners Table 2 presents which partner focus on specific audience groups with their activities. Partner Public Policy Academia/ Scientists Industry UCL ✓ - ✓ - WS ✓ - - - RBINS ✓ - ✓ - ECSA ✓ ✓ ✓ - Kerniskova ✓ - - - Medialab Xxxxx - ✓ - - UPD ✓ - - - UNIGE ✓ - ✓ - Tekiu - ✓ - ✓ Meritum ✓ ✓ - - eutema ✓ ✓ - ✓ Table 2 - Audience focus group per partner 7 Communication Tools and Channels In order to convey DITOs messages to the respective target audiences and have the highest impact possible, the project consortium will employ a strategy based on: • Online and interactive tools and channels (e.g. website, social media); • Non-electronic tools and channels (e.g. printed material); • Physical interactive tools and channels (e.g. discussions, lectures). We will tailor our communication and dissemination tools to each of our target audiences to improve effectiveness and impact. For example, while specific DITOs e- newsletters may target policy makers or school children, others will be focused towards the general public. It should be noted that, by communication and dissemination tools, we mean all material that are used to present the project and its contents to an external audience. By communication and dissemination channels (described in section 5.6) we mean all media through which the project activities and results are conveyed and relayed to the target audiences.
Target Audiences. These are our target audiences: • public authorities, • public procurers, • SMEs, • suppliers of innovative solutions, • academic and research community, • innovation centres, and • media.
Target Audiences. Target audiences include: Beneficiaries to the Agreement; institutions of the Nunatsiavut Government; Provincial Members of the House of Assembly; and federal government Members of Parliament, including their respective departments and agencies. Target audiences also include third parties with interests in the Labrador Inuit Settlement Area such as, but not limited to: commercial wildlife operators, cabin owners, hunters and fishers, archaeologists, mining and other industry, Xxxxxxxx of Commerce, environmental groups and the media. Communication to the general public is essential for effective implementation of the Agreement in the Labrador Inuit Settlement Area. It is through effective communications that the concept of fairness and equity of the Agreement will be reinforced. The general public must be given information on how their interests are or are not affected.
Target Audiences. This section identifies the audiences targeted in this Communication Plan, as well as the purpose of communicating with each audience. As mentioned previously, result audiences will vary depending on the health area they work in and on what issues are to be addressed. Therefore, audiences will be presented separately, despite having, in some cases, an overlap of same audiences. Primary audiences Result 1 + Result 2 ● Residents of malaria endemic areas, particularly mothers of children under 5 years and pregnant women Result 3 ● Citizens living with AIDS as well as others to be identified in collaboration with stakeholders Result 4 ● Woman of reproductive age (14-49) looking to delay or space childbirth and their partners; female and male youth Result 5 ▪ NMCP ▪ GTI / GEPE Secondary audiences Result 1 + Result 2 ● USAID Angola ● MINSA: ○ National Directory of Public Health (Direcção Nacional de Saúde Pública-DNSP) ○ National Malaria Control Program (Programa Nacional de Controlo da Malária) ○ FAS (Fundo de Apoio Social) ○ IFAL (Instituto de Formação em Administração Local) ● The MENTOR iniciative ● Tropical Health (TH) ● Gabinete Provincial da Saúde de Luanda, Huambo, Zaire, Uíge, Lunda Norte, Lunda Sul, Cuanza Norte, Moxico, Cunene, Malanje ● Health Care Providers Result 3 ● USAID ● MINSA: ○ National Direction of Public Health (Direcção Nacional de Saúde Pública-DNSP) ○ National Institute for the Fight Against AIDS (Instituto Nacional de Luta Contra a SIDA - INLS) ○ National Institute for Public Health (Instituto Nacional de Saúde Pública-INSP) ● MSH ● Direções Municipais de Saúde (PEPFAR Health facilities) ● Other international HIV community partners: UNAIDS, CDC, ICAP, AFENET, PSM, UNDP, UNICEF ● Civil society (e.g, Angolan Network of AIDS Service Organizations - ANASO) Result 4 ● USAID ● MINSA: ○ National Directory of Public Health (Direcção Nacional de Saúde Pública-DNSP) ○ National Institute for Public Health (Instituto Nacional de Saúde Pública-INSP) ● Rede Mulher Angola (RMA) ● Direções Municipais de Saúde (DMS) of Luanda and Huambo ● Health Care Providers ● Gabinete Provincial da Saúde de Luanda e Huambo Result 5 ● USAID
Target Audiences. The HWUP FP/RH communication strategy target audiences are similar with the target beneficiary groups of the overall HWUP activities:
Target Audiences. The MARCONI project will target different audiences. The project offers new radio experiences that have an impact on the side of both the consumer, as well as the radio-maker. Therefore, in our content plan, for each activity and event, we will evaluate the target audiences with the fitting channel, in order to make sure that our message fits the reader. An overview of the target audiences is given below: • Radio stations • Radio stakeholder groups and associations (e.g. AER) • Broader (Media) Industry • Radio solution resellers and integrators • Researchers in the field of multimedia and speech analysis • Industry and researchers in the field of AI, chatbots, social media, speech and text analysis • Ad sales houses • (Brand identity) Agencies • Other EC projects (e.g. HRadio) • EC and policy makers • Press • General public
Target Audiences. A number of audiences will be targeted by our proposed activity plan, but it is particularly important that we ensure the following are reached:
Target Audiences. In order to achieve the best effectiveness of communication, a message must be delivered through the most appropriate mean to each target audience. A fundamental step is therefore the identification of all relevant target audiences, before deciding on the media to be used to transmit the message. This section provides the description of the identified OSCAR target audiences and their main inter- ests associated with the project. The different target audiences are defined considering who could be interested in project research, who would be interested in learning about the project findings and who could be directly/indirectly affected by project results. Furthermore, it is taken into account who could and should make use of the outcomes and who is needed to advocate and implement the action plan. Last, not least, it is of importance who is needed to provide feedback to the project to develop meaningful results. Audiences have been categorised under three main clusters, each of them with a different level of interest in the OSCAR topics:
Target Audiences. Patients and consumers of health care services Physicians, clinicians and health care providers Payers and insurers Employers Public Health Departments Government Agencies Alaska Legislators Pharmacies Foundations Media Federal organizations, including the Indian Health Service, Department of Health and Human Services (DHHS, CMS and CDC) National organizations Other HIEs
Target Audiences. An exhaustive stakeholder mapping exercise prior to the organisation of the pilot activities is essential to guaranteeing the effective engagement of key stakeholders involved who will play the role of co-creating the SOCATEL platform through the pilot. As stated in the SOCATEL description of work, the co-creation process will follow the quadruple-helix approach, involving stakeholders from Research and Academia, Private Sector, Policy Makers and Society.
