Theatre Passes. Upon the request of LLC’s CEO, Cinemark will issue a number of annual passes, as reasonably requested by LLC and agreed by the parties and as reasonably consistent with prior practice, to the Theatres for use by LLC advertising clients, subject to Cinemark’s ability to issue such passes pursuant to Cinemark’s agreements with film distributors. LLC may purchase passes in excess of such number each year at a reasonably negotiated price. All other tickets used by LLC for promotional and sales purposes will be acquired by LLC at Cinemark’s then current group ticket discount rate.
Appears in 6 contracts
Samples: Exhibitor Services Agreement, Exhibitor Services Agreement, Exhibitor Services Agreement (Cinemark Holdings, Inc.)