Theatre Service Participation. From the Original Effective Date and during the Term, LLC shall provide all aspects of the Advertising Services to Regal and Regal shall exhibit and otherwise participate in such aspects of the Advertising Services, on the terms and conditions set forth herein. Subject to the provisions of Section 4.08 (Regal Run-Out Obligations), during the Term all Theatres will participate in the Advertising Services either as Digitized Theatres or Non-Digitized Theatres.
Appears in 2 contracts
Samples: Exhibitor Services Agreement (Regal Entertainment Group), Exhibitor Services Agreement (National CineMedia, Inc.)
Theatre Service Participation. From the Original Effective Date and during the Term, LLC shall provide all aspects of the Advertising Services Service to Regal and Regal shall exhibit and otherwise participate in such aspects of the Advertising ServicesService, on the terms and conditions set forth herein. Subject to the provisions of Section 4.08 (Regal Run-Out Obligations), during the Term all Theatres will participate in the Advertising Services Service either as Digitized Theatres or Non-Digitized Theatres.
Appears in 2 contracts
Samples: Exhibitor Services Agreement (National CineMedia, Inc.), Exhibitor Services Agreement (Regal Entertainment Group)