Tourism Promotion Activities. Contractor shall provide functions, literature, advertising, staff, supplies, equipment and support to promote Bend as a destination for tourists and visitors. Contractor shall develop, arrange for printing, and distribute literature to promote Bend to visitors and identify and conduct activities and programs designed to promote Bend for tourists and visitors. Contractor shall coordinate its activities, as appropriate, with other organizations such as the Oregon Travel Council and other visitor promotion entities. The additional revenues approved by the voters in 2013 shall be used to expand marketing and advertising Bend as a destination to select markets, and to promote winter and shoulder season tourism in Bend, as well as provide for other tourism promotion efforts.
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