Common use of Usage Guidelines Clause in Contracts

Usage Guidelines. A. Any public use of the Sprint Marks ("Use") must follow Sprint's guidelines. Use of the Marks includes the following: o Broadcast (TV and Radio) o Print o Direct Mail o New Media (on-line, CD ROM, Internet, etc.) o Collateral Materials o Endorsements/Sponsorships o Use of Celebrities and/or Public Figures o Retail Packaging/Use with Third Parties B. The following standards apply to all Uses of the Sprint Marks. o All uses of the Sprint Marks must be in a manner generally consistent with the overall Sprint Brand Positioning Statement (attached as Ex. 1), as determined by Sprint. Sprint will review all advertising/communication strategy and make judgments on its consistency with the overall Sprint Brand positioning within ten (10) days of receipt. If the strategy is judged to be inconsistent, it will not be used or will be changed to be consistent with Sprint Brand positioning. Pre-production advertising/communications will be reviewed by Sprint for consistency with the Sprint Brand Positioning and personality within ten (10) days of receipt. If the advertising/communications are judged to be inconsistent, they will not be used or will be changed to be consistent with Sprint Brand positioning and personality. o Sponsorship or endorsements using the Sprint Brand are not allowed without the prior written consent of Sprint. The criteria that will be used by Sprint in determining whether to allow the proposed sponsorship or endorsement are attached as Exhibit 2. All new sponsorships or endorsements must be consistent with Sprint Brand positioning and should not compete in any way with any new sponsorships that are being recommended and will make judgments on consistency with the overall Sprint sponsorship strategy within thirty (30) days of receipt. o Only the Sprint name and the Diamond Logo are being licensed. Sprint advertising equities (i.e., Xxxxxxx Xxxxxx and Pin Drop) are not being licensed. o All Uses of the Sprint Marks must be consistent with the Sprint Guidelines/Standards (attached as Exhibit 3). Use of the Sprint Marks on packaging and with third parties must also meet the Sprint Guidelines/Standards. EXHIBIT 1 SPRINT POSITIONING STATEMENT To the people who value communications highly, Sprint is the premier "two-way" full service communications company whose technology and speed or response to emerging customer needs allows it to deliver sophisticated, highly useful products and services that make communications simpler and more productive. Sprint does this by: o Building all of its points of customer contact and the delivery of its products in use around speed-responsiveness/simplicity. o Knowing and respecting what our customers want, anticipating their needs, providing value through listening, proactive contact, and response (establishing a "two-way" relationship).

Usage Guidelines. A. A) Any public use of the Sprint Marks ("Use") must follow Sprint's guidelines. Use of the Marks includes the following: o Broadcast (TV and Radio) o Print o Direct Mail o New Media (on-line, CD ROM, Internet, etc.) o Collateral Materials o Endorsements/Sponsorships o Use of Celebrities and/or Public Figures o Retail Packaging/Use with Third Parties B. B) The following standards apply to all Uses of the Sprint Marks. o All uses of the Sprint Marks marks must be in a manner generally consistent with the overall Sprint Brand Positioning Statement (attached as Ex. 1), as determined by Sprint. Sprint will review all advertising/communication strategy and make judgments on its consistency with the overall Sprint Brand positioning within ten (10) days of receipt. If the strategy is judged to be inconsistent, it will not be used or will be changed to be consistent with Sprint Brand positioning. Pre-production advertising/communications will be reviewed by Sprint for consistency with the Sprint Brand Positioning and personality within ten (10) days of receipt. If the advertising/communications are judged to be inconsistent, they will not be used or will be changed to be consistent with Sprint Brand positioning and personality. o Sponsorship or endorsements using the Sprint Brand are not allowed without the prior written consent of Sprint. The criteria that will be used by Sprint in determining whether to allow the proposed sponsorship or endorsement are attached as Exhibit 2. All new sponsorships or endorsements must be consistent with Sprint Brand positioning and should not compete in any way with any of Sprint's existing sponsorships or endorsements. Sprint will review any new sponsorships that are being recommended and will make made judgments on consistency with the overall Sprint sponsorship strategy within thirty (30) days of receipt. o Only the Sprint name and the Diamond Logo are being licensed. Sprint advertising equities (i.e., Xxxxxxx Xxxxxx and Pin Drop) are not being licensed. o All Uses of the Sprint Marks must be consistent with the Sprint Guidelines/Standards (attached as Exhibit 3). Use of the Sprint Marks on packaging and with third parties must also meet the Sprint Guidelines/Standards. EXHIBIT 1 SPRINT POSITIONING STATEMENT To the people who value communications highly, Sprint is the premier "two-way" full service communications company whose technology and speed or of response to emerging customer needs allows it to deliver sophisticated, highly useful products and services that make communications simpler and more productive. Sprint does this by: o Building all of its points of customer contact and the delivery of its products in use around speed-responsiveness/simplicity. o Knowing and respecting what our customers want, anticipating their needs, providing value through listening, proactive contact, and response (establishing a "two-way" relationship).

Usage Guidelines. A. A) Any public use of the Sprint Marks ("Use") must be follow Sprint's guidelines. Use of the Marks includes the following: o . Broadcast (TV and Radio) o . Print o . Direct Mail o . New Media (on-line, CD ROM, Internet, etc.) o . Collateral Materials o . Endorsements/Sponsorships o . Use of Celebrities and/or Public Figures o . Retail Packaging/Use with Third Parties B. B) The following standards apply to all Uses of the Sprint Marks. o . All uses of the Sprint Marks marks must be in a manner generally consistent with the overall Sprint Brand Positioning Statement (attached as Ex. 1), as determined by Sprint. Sprint will review all advertising/communication strategy and make judgments on its consistency with the overall Sprint Brand positioning within ten fourteen (1014) days of receipt. If the strategy is judged to be inconsistent, it will not be used or will be changed to be consistent with Sprint Brand positioning. Pre-production advertising/communications will be reviewed by Sprint for consistency with the Sprint Brand Positioning and personality within ten fourteen (1014) days of receipt. If the advertising/communications are judged to be inconsistent, they will not be used or will be changed to be consistent with Sprint Brand positioning and personality. o . Sponsorship or endorsements using the Sprint Brand are not allowed without the prior written consent of Sprint. The criteria that will be used by Sprint in determining whether to allow the proposed sponsorship or endorsement are attached as Exhibit 2. All new sponsorships or endorsements must be consistent with Sprint Brand positioning and should not compete in any way with any of Sprint's existing sponsorships or endorsements. Sprint will review any new sponsorships that are being recommended and will make judgments on consistency with the overall Sprint sponsorship strategy within thirty (30) days of receipt. o Only the Sprint name and the Diamond Logo are being licensed. Sprint advertising equities (i.e., Xxxxxxx Xxxxxx and Pin Drop) are not being licensed. o All Uses of the Sprint Marks must be consistent with the Sprint Guidelines/Standards (attached as Exhibit 3). Use of the Sprint Marks on packaging and with third parties must also meet the Sprint Guidelines/Standards. EXHIBIT 1 --------- SPRINT POSITIONING STATEMENT To [Amended by Addendum V] EXHIBIT 2 --------- SPONSORSHIP AND ENDORSEMENT SELECTION GUIDELINES AND STANDARDS I. SPONSORSHIPS The following guidelines are used when determining whether or not Sprint will invest in a particular sponsorship property. . The sponsorship must be consistent with the people overall positioning of the Sprint brand, and must be consistent with Sprint's sponsorship marketing objectives of brand building, business building, and positive employee impact. . The sponsorship must reflect or enhance Sprint's position or image in the marketplace. There must be a natural telecommunication link with the property, preferably as the/a provider. . The sponsorship should be a legitimate forum for Sprint's participation. . The sponsorship should offer a dominant position among sponsors of the property/event and/or should provide category exclusivity. This brand visibility for Sprint should occur through on-site signage, the event name and media visibility, as examples. . The sponsorship should provide an opportunity for a consistent, long-term relationship with the property. . If the sponsorship is a barter deal, the media/merchandising value of the sponsorship should reflect a 2.5x or greater return for Sprint vis-a-vis the barter amount. . The sponsorship must provide opportunities for measurement such that both brand impact and business impact can be quantified. II. ENDORSEMENTS . Endorsements of the Sprint brand should be used in a manner consistent with Sprint's brand positioning and personality. New endorsements should in no way compete with existing programs. . Sprint will review any new endorsements that are being recommended and will make judgments on consistency and conflict within fourteen (14) days of receipt. Use of Celebrity and/or Public Figures -------------------------------------- . The use of a celebrity/public figure must be consistent with Sprint's brand positioning and enhance Sprint's brand personality. . Use of new celebrities/public figure should not be in conflict with current celebrity programs, and should not be considered if such use would serve to confuse customers. Sprint currently has a primary celebrity spokesperson, Xxxxxxx Xxxxxx. Any additional celebrities must complement - not serve as a substitute for - Xxxxxxx Xxxxxx as spokesperson. . The celebrity should offer telecommunications category (worldwide) and cable MSO exclusive rights to Sprint. . Celebrities/public figures who have now, or in the past, a controversial role (as determined by Sprint) should not be considered. . Measurement data should be provided to confirm the celebrities broad-based appeal. EXHIBIT 3 --------- SPRINT GUIDELINES/STANDARDS Standards and Monitor Process ----------------------------- The Sprint brand is critical to the short-term and long-term success of Sprint. As such, it is extremely important that we protect the brand by displaying it in a manner that is appropriate for family viewing. As a marketer and advertiser our objective is to communicate the value communications highly, Sprint is of the premier "two-way" full service communications company whose technology and speed or response to emerging customer needs allows it to deliver sophisticated, highly useful products and services that make communications simpler and more productivewe offer ----------- to consumers. Unless negotiated as part of a sponsorship contract, we do not consider Sprint does this by: o Building all of its points of customer contact and the delivery of its products in use around speed-responsiveness/simplicity. o Knowing and respecting what our customers want, anticipating their needs, providing value through listening, proactive contact, and response (establishing a "two-waysponsor" relationshipof any program in which we advertise or product on which the Sprint Marks appear. The program, Internet site or product is simply a vehicle for communication to our targeted consumers. General Guidelines ------------------ 1. Use the Marks only in a manner that will continue to build positive consumer perceptions toward the Sprint brand. 2. Although we can not dictate positioning on television or Internet advertising during specific editorial, news related advertising should not be positioned near "Special Reports" due to tragic events or disasters (i.e. Oklahoma City bombings, X.X. Xxxxxxx trial, etc.) 3. Do not advertise on television or Internet sites that are overly controversial, significantly biased, or presented in a manner that would be considered offensive to the general public.

Usage Guidelines. A. AdCritter requires that Partner use only the marketing materials available from the PartnerStack Platform. No re-sampling or other attempted duplication is allowed and no alterations, modifications, cropping or additions to the marketing materials or Marks are permitted. Any public marketing materials or visual display for the Partner's products or services that use the “AdCritter” trademark or logo must (in the sole opinion of the Sprint Marks ("Use"AdCritter) must follow Sprint's guidelines. Use of the Marks includes the following: o Broadcast (TV and Radio) o Print o Direct Mail o New Media (on-line, CD ROM, Internet, etc.) o Collateral Materials o Endorsements/Sponsorships o Use of Celebrities and/or Public Figures o Retail Packaging/Use with Third Parties B. The following standards apply to all Uses of the Sprint Marks. o All uses of the Sprint Marks must be in a manner generally consistent with the overall Sprint Brand Positioning Statement (attached as Ex. 1), as determined by Sprint. Sprint will review all advertising/communication strategy and make judgments on its consistency with the overall Sprint Brand positioning within ten (10) days of receipt. If the strategy is judged to be inconsistent, it will not be used or will be changed to be consistent with Sprint Brand positioning. Pre-production advertising/communications will be reviewed by Sprint for consistency with the Sprint Brand Positioning and personality within ten (10) days of receipt. If the advertising/communications are judged to be inconsistent, they will not be used or will be changed to be consistent with Sprint Brand positioning and personality. o Sponsorship or endorsements using the Sprint Brand are not allowed without the prior written consent of Sprint. The criteria that will be used by Sprint in determining whether to allow the proposed sponsorship or endorsement are attached as Exhibit 2. All new sponsorships or endorsements must be consistent with Sprint Brand positioning and should not compete in any way with any new sponsorships that are being recommended and will make judgments on consistency with the overall Sprint sponsorship strategy within thirty (30) days of receipt. o Only the Sprint name and the Diamond Logo are being licensed. Sprint advertising equities (i.e., Xxxxxxx Xxxxxx and Pin Drop) are not being licensed. o All Uses of the Sprint Marks must be consistent with the Sprint Guidelines/Standards (attached as Exhibit 3). Use following brand attributes of the Sprint Marks on packaging and with third parties must also meet the Sprint Guidelines/Standards. EXHIBIT 1 SPRINT POSITIONING STATEMENT To the people who value communications highly, Sprint is the premier "two-way" full service communications company whose technology and speed or response to emerging customer needs allows it to deliver sophisticated, highly useful products and services that make communications simpler and more productive. Sprint does this by: o Building all of its points of customer contact and the delivery of its products in use around speedoffered by AdCritter (e.g. easy-responsiveness/simplicity. o Knowing and respecting what our customers wantto-use, anticipating their needs, providing value through listening, proactive contacttrusted, and response very high quality). AdCritter has the right to review Partner’s use of the AdCritter mark and marketing materials and AdCritter may provide input about whether said materials or displays are compliant. If marketing materials or visual displays are, in the sole opinion of AdCritter, inconsistent with the AdCritter requirements, AdCritter can require that such materials be changed prior to any public distribution as set forth in the Agreement. If Partner does not make the changes to its Site that AdCritter deems necessary, AdCritter reserves the right to terminate your participation in the AdCritter Program. In addition to the above, the appropriate ownership legend must be included in the “legal notices” section of any materials in which the “AdCritter” logo or mark is displayed. This legend must read generally as follows: “ AdCritter is a registered mark, displayed with permission.” In advertising and promotional materials, the legend is typically placed at the bottom of the ad or layout. The legend may appear in small type, but must still be legible. Unless authorized in writing from AdCritter, Partner will not bid on or purchase keywords, search terms, or other identifiers, including the word AdCritter, CeADvisory, www. XxXxxxxxx.xxx, AdCritter Advertising, AdCritter ads, any other trademark or brand name of AdCritter or any variations or misspellings of any of these words (establishing “Prohibited Keywords”) or otherwise receive any paid search results using the Prohibited Keywords. Partner will enable negative keyword matching for all Protected Keywords. Partner will not use Prohibited Keywords in any display URL content. Partner may not direct link to a "two-way" relationship)AdCritter sales page from any paid advertising.