Brand extension definition

Brand extension means any brand that incorporates all or a substantial part of the unique features of a preexisting brand of the same supplier. As used in this subsection, "supplier" means a brewer, micro brewer, an outstate seller of beer, a wine maker, a small wine maker, an outstate seller of wine, a manufacturer of mixed wine drink, or an outstate seller of a mixed wine drink, a mixed spirit drink manufacturer, or an outstate seller of mixed spirit drink.

Brand extension means any brand that incorporates

Brand extension means a brand which incorporates all or a substantial part of the unique features of a preexisting brand of the same brewery and which relies to a significant extent on the goodwill associated with the preexisting brand. However, a general corporate logo or symbol or an advertising message, whether appearing on the product packaging or elsewhere, is not a brand, brand extension, or part of a brand or brand extension.

Examples of Brand extension in a sentence

• Unit – IV Identifying and selecting brand name Building brand personality, image and identity; Brand positioning and re-launch; Brand extension; Brand portfolio; communication for branding Enhancing brand image through sponsorship and even management.

• Brand extension" is any brand that incorporates all or a substantial part of the unique features of a preexisting brand of the same brewer or importer, and which relies to a significant extent on the goodwill associated with that preexisting brand.

• Designing & Sustaining Branding Strategies - Brand hierarchy, Branding strategy, Brand extension and brand transfer - Managing brand over time.

• Once the decision of what should be done to achieve a Brand extension has been taken, it is necess- ary to decide how to proceed in terms of marketing tools to be used.

• Subsequently, the Group must decide if the Brand extension should be done internally (direct pro- duction of some categories) or if it would be better to give it in outsourcing (for example using licen- sing).

More Definitions of Brand extension

Brand extension means a brand that incorporates a brand name or brand logo, or a substantial part of an existing brand name or brand logo, of the same manufacturer.

Brand extension means any brand which incorporates all or a substantial part of the unique features of the label of a preexisting brand of the same manufacturer. A brand extension is not considered a new or different brand. Except for good cause a manufacturer shall assign a brand extension to the wholesaler which was granted the exclusive sales territory to the brand from which the brand extension resulted;

Brand extension means any brand that incorporates all or a substantial part of the unique features of a preexisting brand, regardless of whether the extension is beer, wine, mixed wine drink, or mixed spirit drink.

Brand extension means any brand which incorporates all

Brand extension means any brand that incorporates all or a substantial part of the unique features of a preexisting brand of the same supplier.

Brand extension means a brand which incorporates all or a substantial part of the unique features of a preexisting brand of the same brewery and which relies to a significant

Brand extension means any brand that incorporates all or a substantial part of the features of a pre-existing brand of the same brewer and that relies to a significant extent on the good will associated with the pre-existing brand.