Brand extension definition

Brand extension means any brand that incorporates all or a substantial part of the unique features of a preexisting brand of the same supplier. As used in this subsection, "supplier" means a brewer, micro brewer, an outstate seller of beer, a wine maker, a small wine maker, an outstate seller of wine, a manufacturer of mixed wine drink, or an outstate seller of a mixed wine drink, a mixed spirit drink manufacturer, or an outstate seller of mixed spirit drink.

Brand extension means any brand that incorporates

Brand extension means a brand which incorporates all or a substantial part of the unique features of a preexisting brand of the same brewery and which relies to a significant extent on the goodwill associated with the preexisting brand. However, a general corporate logo or symbol or an advertising message, whether appearing on the product packaging or elsewhere, is not a brand, brand extension, or part of a brand or brand extension.

Examples of Brand extension in a sentence

• Designing & Sustaining Branding Strategies - Brand hierarchy, Branding strategy, Brand extension and brand transfer - Managing brand over time.

• Brand extension" is any brand that incorporates all or a substantial part of the unique features of a preexisting brand of the same brewer or importer, and which relies to a significant extent on the goodwill associated with that preexisting brand.

• Brand extension strategies: perceived fit, brand type, and culture influences.

• Brand extension is an attempt, in part, to exploit the loyalty to the parent brand and to supposedly lower the company’s risk of new product failure [Rundle-Thiele and Mackay, 2001].

• In those days, Brand extension is an important cost effective marketing method to offer new products.

More Definitions of Brand extension

Brand extension means a brand that incorporates a brand name or brand logo, or a substantial part of an existing brand name or brand logo, of the same manufacturer.

Brand extension means any brand which incorporates all or a substantial part of the unique features of the label of a preexisting brand of the same manufacturer. A brand extension is not considered a new or different brand. Except for good cause a manufacturer shall assign a brand extension to the wholesaler which was granted the exclusive sales territory to the brand from which the brand extension resulted;

Brand extension means any brand that incorporates all or a substantial part of the unique features of a preexisting brand, regardless of whether the extension is beer, wine, mixed wine drink, or mixed spirit drink.

Brand extension means any brand which incorporates all

Brand extension means any brand that incorporates all or a substantial part of the unique features of a preexisting brand of the same supplier.

Brand extension means a brand which incorporates all or a substantial part of the unique features of a preexisting brand of the same brewery and which relies to a significantextent on the goodwill associated with the preexisting brand. However, a general corporate logo or symbol or an advertising message, whether appearing on the product packaging or elsewhere, is not a brand, brand extension, or part of a brand or brand extension.

Brand extension means a brand which incorporates all or a substantial part of the unique features of a preexisting brand of the same brewery and which relies to a significant