Reputation threat definition

Reputation threat means a “medical malpractice incident” or underlying fact or circumstance that the “named insuredreasonably believes would, if disclosed in a publication, have an adverse impact on the “insured’s” professional reputation.
Reputation threat means any act or event that the Named Insured believes would, if disclosed in a Publication: (i) be seen by any Insured’s stakeholders (including, but not Limited to, actual or potential customers, investors, creditors, vendors, employees, suppliers or regulators) as a material breach of trust, and (ii) have an adverse impact on the public perception of an Insured or a Covered Brand. A “Reputation Threat” ceases upon the earlier of any Publication or any Reputation Threat becoming the subject of a Reputation Attack.