Common use of Ad Credits Clause in Contracts

Ad Credits. Ad Credits are used to run Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™. Ad Credits cost one dollar per credit. Ad Credits are allocated to media buy (paid placement), campaign management and optimization. The media buy allocation percentage is determined by your Marketing 360® base plan, Model A or Model B. A more detailed explanation of Ad Credits, how they are allocated and the two Ad Credit Models can be found at xxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx- work. Ad Credit costs, including cost-per-click reporting and more, are reflected through the Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™ programs within the Marketing 360® platform for return on investment (ROI) and cost-per-conversion tracking/analysis. Ad Credits are subject to the terms and conditions of the applicable 3rd Party site (Google, Bing, Yahoo, Facebook, etc), and some services may not be available for some Products or Services. You may access a performance report which includes raw data on costs, clicks, and impressions at the Google advertising account level at any time by clicking the applicable link on your Marketing 360® dashboard. These links are available in the top right hand corner of the Top Placement Ads®, Retargeting Ads™ or Social Targeting Ads pages on your Marketing 360® dashboard. Ad Credits are non-refundable, but may be allocated to other services with a written request. If we are developing a site for you, your Ad Credits, and related services, cannot be used until your site has gone live with your approval. Actual ad position on third party websites is based on a number of factors, and top position cannot be guaranteed. Unless instructed otherwise, your Marketing Executive will optimize your Top Placement Ads® campaign to target the top three ad positions for your keywords where possible. In any billing cycle, Marketing 360® may spend any credits you have on file. Marketing 360® will monitor your Ad Credit spend to keep you on budget, but in rare cases Marketing 360® may spend over and above the amount of credits you have on file. Any balance of the Monthly Ad Credit Budget remaining at the end of a monthly billing cycle, positive or negative, will be rolled over to the next monthly billing cycle, and any negative balance remaining at the end of the Term is due at that time. We use a master advertising account with each third party Ad Credits services provider (Google, Bing, Yahoo, Facebook, etc). You agree to link your advertising account with our master account in order to use Ad Credits for these services. Because all of our accounts are linked within our master advertising accounts, you will not have access to view your account at the advertising account level of the respective service provider. You can get a report of your advertising performance and Ad Credit usage by logging into the Marketing 360® platform at any time or by contacting your Marketing Executive.

Ad Credits. Ad Credits are used to run Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™. Ad Credits cost one dollar per credit. Ad Credits are allocated to media buy (paid placement), campaign management and optimization. The media buy allocation percentage is determined by your Marketing 360® base plan, Model A or Model B. A more detailed explanation of Ad Credits, Credits and how they are allocated and the two Ad Credit Models can be found at xxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx- workxxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx-xxxx. Ad Credit costs, including cost-per-click reporting and more, are reflected through the Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™ programs within the Marketing 360® platform for accurate return on investment (ROI) and cost-per-conversion tracking/analysis. Ad Credits are subject to the terms and conditions of the applicable 3rd Party site (Google, Bing, Yahoo, Facebook, etc), and some services may not be available for some Products or Services. You may access a performance report which includes raw data on costs, clicks, and impressions at the Google advertising account level (Google AdWords, Bing® Ads, etc.), at any time by clicking the applicable link on your Marketing 360® dashboard. These links are available in the top right hand corner of the Top Placement Ads®, Retargeting Ads™ or Social Targeting Ads pages on your Marketing 360® dashboard. Ad Credits are non-refundable, but may be allocated to other services with a written request. If we are developing a site for you, your Ad Credits, and related services, cannot be used until your site has gone live with your approval. Actual ad Ad position on third party websites is based on a number of factors, and top position cannot be guaranteed. Unless instructed otherwise, your Marketing Executive will optimize your Top Placement Ads® campaign to target the top three ad positions for your keywords where possible. In any billing cycle, Marketing 360® may spend any credits you have on file. Marketing 360® will monitor your Ad Credit spend to keep you on budget, but in rare cases Marketing 360® may spend up to 10% of your Monthly Ad Credit Budget over and above the amount of credits you have on file. Any balance of the Monthly Ad Credit Budget remaining at the end of a monthly billing cycle, positive or negative, will be rolled over to the next monthly billing cycle, and any negative balance remaining at the end of the Term is due at that time. We use a master advertising account with each third party Ad Credits services provider (Google, Bing, Yahoo, Facebook, etc). You agree to link your advertising account with our master account in order to use Ad Credits for these services. Because all of our accounts are linked within our master advertising accounts, you will not have access to view your account at the advertising account level of the respective service provider. You can get a report of your advertising performance and Ad Credit usage by logging into the Marketing 360® platform at any time or by contacting your Marketing Executive.

Ad Credits. Ad Credits are used to run Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™. Ad Credits cost one dollar per credit. Ad Credits are allocated to media buy (paid placement), campaign management and optimization. The media buy allocation percentage is determined by your Marketing 360® base plan, Model A or Model B. . A more detailed explanation of Ad Credits, Credits and how they are allocated and the two Ad Credit Models plans can be found at xxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx- workxxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx-xxxx. Ad Credit costs, including cost-per-click reporting and more, are reflected through the Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™ programs within the Marketing 360® platform for return on investment (ROI) and cost-per-conversion tracking/analysis. Ad Credits are subject to the terms and conditions of the applicable 3rd Party site (Google, Bing, Yahoo, Facebook, etc), and some services may not be available for some Products or Services. You may access a performance report which includes raw data on costs, clicks, and impressions at the Google advertising account level (Google AdWords), at any time by clicking the applicable link on your Marketing 360® dashboard. These links are available in the top right hand corner of the Top Placement Ads®, Retargeting Ads™ or Social Targeting Ads pages on your Marketing 360® dashboard. Ad Credits are non-refundable, but may be allocated to other services with a written request. If we are developing a site for you, your Ad Credits, and related services, cannot be used until your site has gone live with your approval. Actual ad Ad position on third party websites is based on a number of factors, and top position cannot be guaranteed. Unless instructed otherwise, your Marketing Executive will optimize your Top Placement Ads® campaign to target the top three ad positions for your keywords where possible. In any billing cycle, Marketing 360® may spend any credits you have on file. Marketing 360® will monitor your Ad Credit spend to keep you on budget, but in rare cases Marketing 360® may spend over and above the amount of credits you have on file. Any balance of the Monthly Ad Credit Budget remaining at the end of a monthly billing cycle, positive or negative, will be rolled over to the next monthly billing cycle, and any negative balance remaining at the end of the Term is due at that time. We use a master advertising account with each third party Ad Credits services provider (Google, Bing, Yahoo, Facebook, etc). You agree to link your advertising account with our master account in order to use Ad Credits for these services. Because all of our accounts are linked within our master advertising accounts, you will not have access to view your account at the advertising account level of the respective service provider. You can get a report of your advertising performance and Ad Credit usage by logging into the Marketing 360® platform at any time or by contacting your Marketing Executive.

Ad Credits. Ad Credits are used to run Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™. Ad Credits cost one dollar per credit. Ad Credits are allocated to media buy (paid placement), campaign management and optimization. The media buy allocation percentage is determined by your Marketing 360® base Base Platform Fee plan, Model A ($395/mo) or Model B. B ($1,145/mo). A more detailed explanation of Ad Credits, how they are allocated and the two Ad Credit Models can be found at xxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx- workxxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx-xxxx. Ad Credit costs, including cost-per-click reporting and more, are reflected through the Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™ programs within the Marketing 360® platform for return on investment (ROI) and cost-per-conversion tracking/analysis. Ad Credits are subject to the terms and conditions of the applicable 3rd Party site (Google, Bing, Yahoo, Facebook, etc), and some services may not be available for some Products or Services. You may access a performance report which includes raw data on costs, clicks, and impressions at the Google advertising account level at any time by clicking the applicable link on your Marketing 360® dashboard. These links are available in the top right hand corner of the Top Placement Ads®, Retargeting Ads™ or Social Targeting Ads pages on your Marketing 360® dashboard. Ad Credits are non-refundable, but may be allocated to other services with a written request. If we are developing a site for you, your Ad Credits, and related services, cannot be used until your site has gone live with your approval. Actual ad position on third party websites is based on a number of factors, and top position cannot be guaranteed. Unless instructed otherwise, your Marketing Executive will optimize your Top Placement Ads® campaign to target the top three ad positions for your keywords where possible. In any billing cycle, Marketing 360® may spend any credits you have on file. Marketing 360® will monitor your Ad Credit spend to keep you on budget, but in rare cases Marketing 360® may spend over and above the amount of credits you have on file. Any balance of the Monthly Ad Credit Budget remaining at the end of a monthly billing cycle, positive or negative, will be rolled over to the next monthly billing cycle, and any negative balance remaining at the end of the Term is due at that time. We use a master advertising account with each third party Ad Credits services provider (Google, Bing, Yahoo, Facebook, etc). You agree to link your advertising account with our master account in order to use Ad Credits for these services. Because all of our accounts are linked within our master advertising accounts, you will not have access to view your account at the advertising account level of the respective service provider. You can get a report of your advertising performance and Ad Credit usage by logging into the Marketing 360® platform at any time or by contacting your Marketing Executive.

Ad Credits. Ad Credits are used to run the Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™™ programs. Ad Credits cost one dollar ($1.00) per credit. Ad Credits are allocated to media buy (paid placement), campaign management management, and campaign optimization. The media buy allocation percentage is determined by your Marketing 360® base plan, Model A or Model B. A more detailed explanation of Ad Credits, how they are allocated allocated, and the two Ad Credit Models current media buy allocation percentage can be found at xxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx- workxxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx-xxxx. Please note, the media buy allocation percentage is subject to change. Ad Credit costs, including cost-per-click reporting and more, are reflected through the Top Placement Ads®, Retargeting Ads® ®, and Social Targeting Ads™ programs within the Marketing 360® platform for return on investment (ROI) and cost-per-conversion tracking/analysis. Ad Credits are subject to the terms and conditions of the applicable 3rd Party site (Google, Bing, Yahoo, Facebook, etc.), and some services may not be available for some Products or Services. You may access a performance report which includes raw data on costs, clicks, and impressions at the Google advertising account level at any time by clicking the applicable link on your Marketing 360® dashboard. These links are available in the top right right-hand corner of the Top Placement Ads®, Retargeting Ads™ ® or Social Targeting Ads Ads™ pages on your Marketing 360® dashboard. Ad Credits are non-refundable, but may be allocated to other services with a written request. If we are developing a site website for you, your Ad Credits, Credits and related services, cannot be used until your site has gone live with your approval. Actual ad position on third party 3rd Party websites is based on a number of several factors, and top position cannot be guaranteed. Unless instructed otherwise, your Marketing Executive will optimize your Top Placement Ads® campaign to target the top three ad positions for your keywords where possible. In any billing cycle, Marketing 360® may spend any credits you have on file. Marketing 360® will monitor your Ad Credit spend to keep you on budget, but in rare cases Marketing 360® may spend over and above the amount of credits you have on file. Any balance of the Monthly your Ad Credit Budget budget remaining at the end of a monthly billing cycle, positive or negative, will be rolled over to the next monthly billing cycle, and any . Any negative balance remaining at the end of the Term is due at that time. We use a master advertising account with each third party 3rd Party Ad Credits Credit services provider (Google, Bing, Yahoo, Facebook, etc.). You agree to link your We will set up an advertising account with for you within our master advertising account. You acknowledge that you must use our master advertising account in order to use Ad Credits for these services. Because all of our accounts are linked within our master advertising accounts, you will not have access to view your account at the advertising account level of the respective service provider. You can get a report of your advertising performance and Ad Credit usage by logging into the Marketing 360® platform at any time or by contacting your Marketing Executive.

Ad Credits. Ad Credits are used to run the Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™™ programs. Ad Credits cost one dollar ($1.00) per credit. Ad Credits are allocated to media buy (paid placement), campaign management management, and campaign optimization. The media buy allocation percentage is determined by your Marketing 360® base plan, Model A or Model B. A more detailed explanation of Ad Credits, how they are allocated allocated, and the two Ad Credit Models current media buy allocation percentage can be found at xxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx- workxxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx-xxxx. Please note, the media buy allocation percentage is subject to change. Ad Credit costs, including cost-per-click reporting and more, are reflected through the Top Placement Ads®, Retargeting Ads® ®, and Social Targeting Ads™ programs within the Marketing 360® platform for return on investment (ROI) and cost-per-conversion tracking/analysis. Ad Credits are subject to the terms and conditions of the applicable 3rd Party site provider (e.g. Google, Bing, YahooYouTube, Facebook, etc), and some services may not be available for some Products client products or Servicesservices. You may access a performance report which includes raw data on costs, clicks, and impressions at the Google advertising account level at any time by clicking the applicable link on your Marketing 360® dashboard. These links are available in the top right right-hand corner of the Top Placement Ads®, Retargeting Ads™ ® or Social Targeting Ads Ads™ pages on your Marketing 360® dashboard. Ad Credits are non-refundable, but may be allocated to other services with a written request. If you cancel your recurring Ad Credit product, your credits on file will remain in your account for one billing cycle. After cancelling your recurring NLA® product, your unused credits must be used or transferred to another product during your next monthly billing cycle or may be forfeited. If we are developing a site website for you, your Ad Credits, Credits and related services, cannot be used until your site has gone live with your approval. Actual ad position on third party 3rd Party websites is based on a number of several factors, and top position cannot be guaranteed. Unless instructed otherwise, your Marketing Executive will optimize your Top Placement Ads® campaign to target the top three ad positions for your keywords where possible. In any billing cycle, Marketing 360® may spend any credits you have on file. Marketing 360® will monitor your Ad Credit spend to keep you on budget, but in rare cases Marketing 360® may spend over and above the amount of credits you have on file. Any balance of the Monthly your Ad Credit Budget budget remaining at the end of a monthly billing cycle, positive or negative, will be rolled over to the next monthly billing cycle, and any . Any negative balance remaining at the end of the Term is due at that time. We use a master advertising account with each third party 3rd Party Ad Credits Credit services provider (Google, Bing, Yahoo, Facebook, etc.). You agree to link your We will set up an advertising account with for you within our master advertising account. You acknowledge that you must use our master advertising account in order to use Ad Credits for these services. Because all of our accounts are linked within our master advertising accounts, you will not have access to view your account at the advertising account level of the respective service provider. You can get a report of your advertising performance and Ad Credit usage by logging into the Marketing 360® platform at any time or by contacting your Marketing Executive.

Ad Credits. Ad Credits are used to run the Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™™ programs. Ad Credits cost one dollar ($1.00) per credit. Ad Credits are allocated to media buy (paid placement), campaign management management, and campaign optimization. The media buy allocation percentage is determined by your Marketing 360® base plan, Model A or Model B. A more detailed explanation of Ad Credits, how they are allocated allocated, and the two Ad Credit Models current media buy allocation percentage can be found at xxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx- workxxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx-xxxx/. Please note, the media buy allocation percentage is subject to change. Ad Credit costs, including cost-per-click reporting and more, are reflected through the Top Placement Ads®, Retargeting Ads® ®, and Social Targeting Ads™ programs within the Marketing 360® platform for return on investment (ROI) and cost-per-conversion tracking/analysis. Ad Credits are subject to the terms and conditions of the applicable 3rd Party site (Google, Bing, Yahoo, Facebook, etc.), and some services may not be available for some Products or Services. You may access a performance report which includes raw data on costs, clicks, and impressions at the Google advertising account level at any time by clicking the applicable link on your Marketing 360® dashboard. These links are available in the top right right-hand corner of the Top Placement Ads®, Retargeting Ads™ ® or Social Targeting Ads Ads™ pages on your Marketing 360® dashboard. Ad Credits are non-refundable, but may be allocated to other services with a written request. If we are developing a site website for you, your Ad Credits, Credits and related services, cannot be used until your site has gone live with your approval. Actual ad position on third party 3rd Party websites is based on a number of several factors, and top position cannot be guaranteed. Unless instructed otherwise, your Marketing Executive will optimize your Top Placement Ads® campaign to target the top three ad positions for your keywords where possible. In any billing cycle, Marketing 360® may spend any credits you have on file. Marketing 360® will monitor your Ad Credit spend to keep you on budget, but in rare cases Marketing 360® may spend over and above the amount of credits you have on file. Any balance of the Monthly your Ad Credit Budget budget remaining at the end of a monthly billing cycle, positive or negative, will be rolled over to the next monthly billing cycle, and any . Any negative balance remaining at the end of the Term is due at that time. We use a master advertising account with each third party 3rd Party Ad Credits Credit services provider (Google, Bing, Yahoo, Facebook, etc.). You agree to link your advertising account with our master account in order to use Ad Credits for these services. Because all of our accounts are linked within our master advertising accounts, you will not have access to view your account at the advertising account level of the respective service provider. You can get a report of your advertising performance and Ad Credit usage by logging into the Marketing 360® platform at any time or by contacting your Marketing Executive.

Ad Credits. Ad Credits are used to run the Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™™ programs. Ad Credits cost one dollar ($1.00) per credit. Ad Credits are allocated to media buy (paid placement), campaign management management, and campaign optimization. The media buy allocation percentage is determined by your Marketing 360® base plan, Model A or Model B. A more detailed explanation of Ad Credits, how they are allocated allocated, and the two Ad Credit Models current media buy allocation percentage can be found at xxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx- workxxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx-xxxx. Please note, the media buy allocation percentage is subject to change. Ad Credit costs, including cost-per-click reporting and more, are reflected through the Top Placement Ads®, Retargeting Ads® ®, and Social Targeting Ads™ programs within the Marketing 360® platform for return on investment (ROI) and cost-per-conversion tracking/analysis. Ad Credits are subject to the terms and conditions of the applicable 3rd Party site provider (e.g. Google, Bing, YahooYouTube, Facebook, etc), and some services may not be available for some Products client products or Servicesservices. You may access a performance report which includes raw data on costs, clicks, and impressions at the Google advertising account level at any time by clicking the applicable link on your Marketing 360® dashboard. These links are available in the top right right-hand corner of the Top Placement Ads®, Retargeting Ads™ ® or Social Targeting Ads Ads™ pages on your Marketing 360® dashboard. Ad Credits are non-refundable, but may be allocated to other services with a written request. If you cancel your recurring Ad Credit product, your credits on file will remain in your account for one billing cycle, and must be used or transferred to another product during your next monthly billing cycle or may be forfeited. If we are developing a site website for you, your Ad Credits, Credits and related services, cannot be used until your site has gone live with your approval. Actual ad position on third party 3rd Party websites is based on a number of several factors, and top position cannot be guaranteed. Unless instructed otherwise, your Marketing Executive will optimize your Top Placement Ads® campaign to target the top three ad positions for your keywords where possible. In any billing cycle, Marketing 360® may spend any credits you have on file. Marketing 360® will monitor your Ad Credit spend to keep you on budget, but in rare cases Marketing 360® may spend over and above the amount of credits you have on file. Any balance of the Monthly your Ad Credit Budget budget remaining at the end of a monthly billing cycle, positive or negative, will be rolled over to the next monthly billing cycle, and any . Any negative balance remaining at the end of the Term is due at that time. We use a master advertising account with each third party 3rd Party Ad Credits Credit services provider (Google, Bing, Yahoo, Facebook, etc.). You agree to link your We will set up an advertising account with for you within our master advertising account. You acknowledge that you must use our master advertising account in order to use Ad Credits for these services. Because all of our accounts are linked within our master advertising accounts, you will not have access to view your account at the advertising account level of the respective service provider. You can get a report of your advertising performance and Ad Credit usage by logging into the Marketing 360® platform at any time or by contacting your Marketing Executive.

Ad Credits. Ad Credits are used to run Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™. Ad Credits cost one dollar per credit. Ad Credits are allocated to media buy (paid placement), campaign management and optimization. The media buy allocation percentage is determined by your Marketing 360® base plan, Model A or Model B. A more detailed explanation of Ad Credits, how they are allocated and the two Ad Credit Models media buy allocation percentage can be found at xxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx- xxx.xxxxxxxxx000.xxx/xxx-xx- credits-work. Ad Credit costs, including cost-per-click reporting and more, are reflected through the Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™ programs within the Marketing 360® platform for return on investment (ROI) and cost-per-conversion tracking/analysis. Ad Credits are subject to the terms and conditions of the applicable 3rd Party site (Google, Bing, Yahoo, Facebook, etc), and some services may not be available for some Products or Services. You may access a performance report which includes raw data on costs, clicks, and impressions at the Google advertising account level at any time by clicking the applicable link on your Marketing 360® dashboard. These links are available in the top right hand corner of the Top Placement Ads®, Retargeting Ads™ or Social Targeting Ads pages on your Marketing 360® dashboard. Ad Credits are non-refundable, but may be allocated to other services with a written request. If we are developing a site website for you, your Ad Credits, and related services, cannot be used until your site has gone live with your approval. Actual ad position on third party websites is based on a number of factors, and top position cannot be guaranteed. Unless instructed otherwise, your Marketing Executive will optimize your Top Placement Ads® campaign to target the top three ad positions for your keywords where possible. In any billing cycle, Marketing 360® may spend any credits you have on file. Marketing 360® will monitor your Ad Credit spend to keep you on budget, but in rare cases Marketing 360® may spend over and above the amount of credits you have on file. Any balance of the Monthly Ad Credit Budget remaining at the end of a monthly billing cycle, positive or negative, will be rolled over to the next monthly billing cycle, and any negative balance remaining at the end of the Term is due at that time. We use a master advertising account with each third third-party Ad Credits services provider (Google, Bing, Yahoo, Facebook, etc). You agree to link your advertising account with our master account in order to use Ad Credits for these services. Because all of our accounts are linked within our master advertising accounts, you will not have access to view your account at the advertising account level of the respective service provider. You can get a report of your advertising performance and Ad Credit usage by logging into the Marketing 360® platform at any time or by contacting your Marketing Executive.

Ad Credits. Ad Credits are used to run the Top Placement Ads®, Retargeting Ads® and Social Targeting Ads™™ programs under the Model A Advertising Plan. Ad Credits cost one dollar ($1.00) per credit. Ad Credits are allocated to media buy (paid placement), campaign management management, and campaign optimization. The media buy allocation percentage is determined by your Marketing 360® base plan, Model A or Model B. A more detailed explanation of Ad Credits, how they are allocated allocated, and the two Ad Credit Models current media buy allocation percentage can be found at xxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx- workxxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx-xxxx. Please note, the media buy allocation percentage is subject to change. Ad Credit costs, including cost-per-click reporting and more, are reflected through the Top Placement Ads®, Retargeting Ads® ®, and Social Targeting Ads™ programs within the Marketing 360® platform for return on investment (ROI) and cost-per-conversion tracking/analysis. Ad Credits are subject to the terms and conditions of the applicable 3rd Party site provider (e.g. Google, Bing, YahooYouTube, Facebook, etc), and some services may not be available for some Products client products or Servicesservices. You may access a performance report which includes raw data on costs, clicks, and impressions at the Google advertising account level at any time by clicking the applicable link on your Marketing 360® dashboard. These links are available in the top right right-hand corner of the Top Placement Ads®, Retargeting Ads™ ® or Social Targeting Ads Ads™ pages on your Marketing 360® dashboard. Ad Credits are non-refundable, but may be allocated to other services with a written request. If you cancel your recurring Ad Credit product, your credits on file will remain in your account for one billing cycle, and must be used or transferred to another product during your next monthly billing cycle or may be forfeited. If we are developing a site website for you, your Ad Credits, Credits and related services, cannot be used until your site has gone live with your approval. Actual ad position on third party 3rd Party websites is based on a number of several factors, and top position cannot be guaranteed. Unless instructed otherwise, your Marketing Executive will optimize your Top Placement Ads® campaign to target the top three ad positions for your keywords where possible. In any billing cycle, Marketing 360® may spend any credits you have on file. Marketing 360® will monitor your Ad Credit spend to keep you on budget, but in rare cases Marketing 360® may spend over and above the amount of credits you have on file. Any balance of the Monthly your Ad Credit Budget budget remaining at the end of a monthly billing cycle, positive or negative, will be rolled over to the next monthly billing cycle, and any . Any negative balance remaining at the end of the Term is due at that time. We use a master advertising account with each third party 3rd Party Ad Credits Credit services provider (Google, Bing, Yahoo, Facebook, etc.). You agree to link your We will set up an advertising account with for you within our master advertising account. You acknowledge that you must use our master advertising account in order to use Ad Credits for these services. Because all of our accounts are linked within our master advertising accounts, you we will not have provide access to view or control your account advertising or analytics accounts at the advertising account level of the respective service provider. You can get a report of your advertising performance and Ad Credit usage by logging into the Marketing 360® platform at any time or by contacting your Marketing Executive, if applicable.

Ad Credits. Ad Credits are used to run Top Placement Ads®, Retargeting Ads® ™ and Social Targeting Ads™. Ad Credits cost one dollar per credit. Ad Credits are allocated to media buy (paid placement), campaign management and optimization. The media buy allocation percentage is determined by your Marketing 360® base plan, Model A or Model B. A more detailed explanation of Ad Credits, Credits and how they are allocated and the two Ad Credit Models can be found at xxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx- workxxx.xxxxxxxxx000.xxx/xxx-xx-xxxxxxx-xxxx. Ad Credit costs, including cost-per-click reporting and more, are reflected through the Top Placement Ads®, Retargeting Ads® ™ and Social Targeting Ads™ programs within the Marketing 360® platform for accurate return on investment (ROI) and cost-per-conversion tracking/analysis. Ad Credits are subject to the terms and conditions of the applicable 3rd Party site (Google, Bing, Yahoo, Facebook, etc), and some services may not be available for some Products or Services. You may access a performance report which includes raw data on costs, clicks, and impressions at the Google advertising account level (Google AdWords, Bing® Ads, etc.), at any time by clicking the applicable link on your Marketing 360® dashboard. These links are available in the top right hand corner of the Top Placement Ads®, Retargeting Ads™ or Social Targeting Ads pages on your Marketing 360® dashboard. Ad Credits are non-refundable, but may be allocated to other services with a written request. If we are developing a site for you, your Ad Credits, and related services, canCredits will not be used until your site has gone live with your approval. Actual ad Ad position on third party websites is based on a number of factors, and top position cannot be guaranteed. Unless instructed otherwise, your Marketing Executive will optimize your Top Placement Ads® campaign to target the top three ad positions for your keywords where possible. In any billing cycle, Marketing 360® may spend any credits you have on file. Marketing 360® will monitor your use up to 110% of the Monthly Ad Credit spend to keep you on budget, but in rare cases Marketing 360® may spend over and above the amount of credits you have on fileBudget. Any balance of the Monthly Ad Credit Budget remaining at the end of a monthly billing cycle, positive or negative, will be rolled over to the next monthly billing cycle, and any negative balance remaining at the end of the Term is due at that time. We use a master advertising account with each third party Ad Credits services provider (Google, Bing, Yahoo, Facebook, etc). You agree to link your advertising account with our master account in order to use Ad Credits for these services. Because all of our accounts are linked within our master advertising accounts, you will not have access to view your account at the advertising account level of the respective service provider. You can get a report of your advertising performance and Ad Credit usage by logging may log into the Marketing 360® platform at any time or by contacting to track Ad Credit usage and the results of your Marketing Executivepaid placement advertising.