Common use of Advertising and Promotional Activities Clause in Contracts

Advertising and Promotional Activities. Shire shall expend at least $XXXXX during each Services Year with respect to advertising and promotional activities (such activities to be of a similar kind and nature as those which Shire utilizes to advertise and promote its other products) for the Shire Product, such activities to be determined in Shire’s sole discretion, but shall be consistent with the activities which Shire had planned to undertake if it were not for the grant to Impax as provided in Section 2.1. In the event a Generic Product launches during the Services Term, the Parties shall meet to discuss in good faith an appropriate reduction to the amount Shire is obligated to expend on advertising and promotional activities. For clarification purposes, the cost of samples shall be included in the aforementioned amount to be expended by Shire on advertising and promotional activities.

Advertising and Promotional Activities. Shire shall expend at least $XXXXX 6 million during each Services Year with respect to advertising and promotional activities (such activities to be of a similar kind and nature as those which Shire utilizes to advertise and promote its other products) for the Shire Product, such activities to be determined in Shire’s sole discretion, but shall be consistent with the activities which Shire had planned to undertake if it were not for the grant to Impax as provided in Section 2.1. In the event a Generic Product launches during the Services Term, the Parties shall meet to discuss in good faith an appropriate reduction to the amount Shire is obligated to expend on advertising and promotional activities. For clarification purposes, the cost of samples shall be included in the aforementioned amount to be expended by Shire on advertising and promotional activities.