Common use of Advertising Guidelines Clause in Contracts

Advertising Guidelines. Label acknowledges that its purchase of inventory shall be subject to Company’s advertising guidelines which are (i) provided to Label electronically or in writing in advance (as such advertising guidelines may be changed from time-to-time during the Term, which changes, to be effective, shall be delivered to Label in writing (email sufficing) delivered not less than **** in advance in each instance), and (ii) applied to other content partners even handedly and on a non-discriminatory basis. For the avoidance of doubt, Company’s advertising guidelines in effect as of the Effective Date are attached hereto as Exhibit G; provided, however, that if Label delivers any advertising for insertion in contravention of such advertising guidelines then in effect, without prejudice to Company’s other rights and remedies under this Agreement or the terms of any insertion order Company may reject (and not insert) the advertising concerned, and such advertising, if so rejected, shall not count in reduction of Label’s allocation of credit for the period concerned.