Common use of AGENCY/CLIENT RELATIONSHIP Clause in Contracts

AGENCY/CLIENT RELATIONSHIP. All rights, benefits, privileges and properties under this Agreement are vested in and are for the benefit of the Advertiser or its Agency acting in its behalf. All obligations, liabilities and duties of an Advertiser represented by an Agency under this Agreement are the joint and several obligations of Agency and Advertiser. Without reducing the joint and several obligations, liabilities and duties of the Advertiser and its Agency under this Agreement and without requiring the production company to first invoke or exhaust any remedies against one before proceeding against the other, the Contracting Client assumes primary responsibility for discharging such obligations, liabilities and duties.