Common use of Approvals and Consultations Clause in Contracts

Approvals and Consultations. The Merchandise sold and Attractions within The World of Xx. Xxxxx will be designed in consultation with representatives of Xx. Xxxxx Enterprises, and all major Attractions (as well as all Merchandise developed for sale) will be subject to approval of Xx. Xxxxx Enterprises which will not be withheld in an unreasonable manner and will be exercised in a manner so as to permit the development of The World of Xx. Xxxxx in a reasonable manner. Because of the extensive time and effort (as well as cost) involved in designing and constructing theme park attractions, including the multi-million dollar attractions planned for The World of Xx. Xxxxx, approvals need to be granted or denied in a timely manner. Accordingly, if Xx. Xxxxx Enterprises does not respond within two weeks after presentation of a written request for approval, such silence will be deemed an approval; provided, however, that if the exigencies of production or preparing merchandising, advertising or promotional materials require a shorter approval period, Xx. Xxxxx Enterprises will, upon request, use best efforts to respond on an expedited basis. Rejection from Xx. Xxxxx Enterprises will include specific reasons and, to the extent feasible, suggested revisions that would make the submittal acceptable. Xx. Xxxxx Enterprises agrees to keep MCA notified in writing as to which officer and/or agent of Xx. Xxxxx Enterprises is designated to give its consent and/or approval hereunder. Once specific design/development stages (such as storyboards or schematic drawings or artwork for theme park elements and drawing and specifications for items of merchandise) are approved for elements of The World of Xx. Xxxxx and Xx. Xxxxx Merchandise, such elements or merchandise items can continue in development and be deemed approved unless MCA shall make significant deviation in the same. All theme park elements and merchandise will be of the comparable high quality maintained by MCA throughout Universal Studios Florida. Approval rights will be exercised consistent with the following criteria: