Approved Watches Retailers. So as to provide the consumer with the best service, to ensure the homogeneity of the high quality of the distribution of the Lacoste Watches throughout the world and to guarantee their authenticity, the Master Licensee shall select, and require its Sub-Licensees and Distributors to select Approved Watches Retailers on the basis of the following objective criteria as regards both quality and techniques, and shall use reasonable commercial efforts to establish with them, and require its Sub-Licensees and Distributors to establish with them, whenever possible, a contractual relationship including the terms and conditions set forth in the form of the Lacoste Watches Approved Retailer Contract annexed hereto as Schedule X, and/or the Approved Lacoste Watches Internet Retailer Contract annexed hereto as Schedule XI. The Master Licensee acknowledges and agrees that each point of sale, either brick-and-mortar or online, contemplated by the Master Licensee, its Sub-Licensees or its Distributors for the sale of Lacoste Watches shall be selected and approved as per the provisions of this Article 7.1, irrelevant of the fact that such point of sale is operated by a retailer already operating approved brick-and-mortar and/or online points of sale.
Approved Watches Retailers. So as to provide the consumer with the best service, to ensure the homogeneity of the high quality of the distribution of the Lacoste Watches throughout the Territory and to guarantee their authenticity, the Distributor shall select Approved Watches Retailers on the basis of the following objective criteria as regards both quality and techniques, and shall use reasonable commercial efforts to enter into with them, whenever possible, an agreement in the form of Lacoste Watches Approved Retailer Contract as the same may be modified from time to time, the current version of which is annexed hereto as Schedule IX.
