Common use of Arrangements for Marketing, Etc Clause in Contracts

Arrangements for Marketing, Etc. Licensor will use the Marketing/Reservation Contribution for costs associated with advertising, promotion, publicity, market research and other marketing programs and related activities, including reservation programs and services. Licensor may enter into arrangements for development, marketing, operations, administrative, technical and support functions, facilities, programs, services and/or personnel with any other entity and may use any facilities, programs, services and/or personnel used in connection with the System in connection with any business activities of its Entities. Licensor is not obligated to expend funds for marketing or reservation services in excess of the amounts received from Licensees using the System. Licensor and its designees shall have no obligation in administering any marketing and reservation activities to make expenditures for Licensee which are equivalent or proportionate to Licensee's payments, or to ensure that any particular hotel benefits directly or proportionately from such expenditures.