BRAND ARCHETYPE Sample Clauses

BRAND ARCHETYPE. An archetype is a human persona. It is central to defining a brand in a unique, distinctive and effective way. The archetype is the basis for developing the character of the DIH² project brand. We selected an archetype that reflects both the nature of the value proposition, brand purpose and the underlying ambition of the DIH² project. Archetype: ‘The Creator’ Brings to life the brand purpose. Goal: Create something with meaning and enduring value. Traits: Creative, imaginative, artistic, inventive, entrepreneur. Marketing niche: Visionary, help customers express or create, and xxxxxx their imagination.
Sample 1
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BRAND ARCHETYPE. An archetype is a human persona. It is central to defining a brand in a unique, distinctive and effective way. The archetype is the basis for developing what type of brand the marketplace will be. We have selected an archetype that reflects both the nature of the value proposition, brand purpose and the underlying ambition of the marketplace. Archetype: ’The Hero’. Goal: Help to improve the world. Traits: Courageous, bold, honourable, strong, confident, inspirational. Marketing niche: Make a positive mark on the world, solve major problems or enable/inspire others to do so.
Sample 1

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