Brand Strategy. Based on the business model and value proposition, we developed a brand strategy that defines the nature of the DIH² project brand and provides a clear direction for the visual identity and communications development. The following section considers the key elements of the strategy.
Brand Strategy. Based on the audience definition and agreed value proposition, a brand strategy was developed to bring the marketplace to life. This strategy is outlined in the following sections.
Brand Strategy. Consultant agrees to pursue the following strategy, as stated herein and as identified in Consultant's original proposal dated March 19th, 2007:
Brand Strategy. PDN shall have contracted with a brand-marketing and public relations firm with respect to a comprehensive brand-strategy and roll-out plan.
Brand Strategy. Hometown Auto Retailers, Inc. acknowledges that GM has a Brand Strategy and has invested significant capital in the development of corporate, divisional and brand image. Relevant information regarding this strategy has been shared with Hometown Auto Retailers, Inc.. Hometown Auto Retailers, Inc. agrees to accommodate GM's Brand Strategy in its Hometown Auto Retailers, Inc. GM dealership Operations. Hometown Auto Retailers, Inc. will incorporate in each of its GM Dealerships the following as a minimum in support of the GM Brand Strategy:
Brand Strategy. Group 1 Automotive, Inc. acknowledges that GM has a Brand Strategy and has invested significant capital in the development of corporate, divisional and brand image. Relevant information regarding this strategy has been shared with Group 1 Automotive, Inc.. Group 1 Automotive, Inc. agrees to accommodate GM's Brand Strategy in its GM Dealerships Operations. Group 1 Automotive, Inc. will incorporate in each of its GM Dealerships the following as a minimum in support of the GM Brand Strategy:
Brand Strategy. Veracyte shall provide marketing and brand strategy for the Test in accordance with the Annual Commercial Plan and any directions or instructions provided from time to time by the Steering Committee, and shall reasonably consider any input provided by Genzyme.
