Brand Strategy Sample Clauses

Brand Strategy. Hometown Auto Retailers, Inc. acknowledges that GM has a Brand Strategy and has invested significant capital in the development of corporate, divisional and brand image. Relevant information regarding this strategy has been shared with Hometown Auto Retailers, Inc.. Hometown Auto Retailers, Inc. agrees to accommodate GM's Brand Strategy in its Hometown Auto Retailers, Inc. GM dealership Operations. Hometown Auto Retailers, Inc. will incorporate in each of its GM Dealerships the following as a minimum in support of the GM Brand Strategy: 3.1.1 GM has developed retail and service operating standards for each of its Divisions. At each of its GM Dealerships, Hometown Auto Retailers, Inc. will implement and use those divisional standards, or higher standards which it may develop, subject to GM's approval. 3.1.2 Dealer marketing associations for each of the Divisions are an integral part of GM's Brand Strategy. Hometown Auto Retailers, Inc. agrees that its GM advertising and marketing practices will support and enhance GM and Divisional brand and marketing practices and goals. Hometown Auto Retailers, Inc. agrees and each GM Dealer Company shall agree that the GM Dealer Company will participate in the appropriate dealer marketing association or group as provided in Section 11. 3.1.3 Hometown Auto Retailers, Inc. will not, and will not permit any Dealer Company to jointly advertise or market any of their non-GM automotive operations in conjunction with its approved GM Dealership Operations (it being understood that the advertising example attached hereto as Exhibit C will be permissible).
Sample 1
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Brand Strategy. Consultant agrees to pursue the following strategy, as stated herein and as identified in Consultant's original proposal dated March 19th, 2007: 1.4.a. Engage and closely manage a top creative services group to design the initial logos and style guides for eDoorways and its vertical platforms. Focus on effective communication of concept, cost efficient design and concise packaging which serves the creative, business and overall investor objectives. 1.4.b. Engage and closely manage a top experiential web design group to design and initiate the eDoorways beta site. Focus will be on clear articulation of eDoorways concept, delivery of core feature sets, functionality and scaleable design. 1.4.c. Research and identify the most appropriate vertical markets for eDoorways launch based on existing web communities, endemic and non-endemic sponsor availability, traditional media and retail partner potential. Develop early partner packages and “ground floor” opportunities. Identify and engage / incentivise core “influencers” to seed the verticals.
Sample 1
Brand Strategy. Group 1 Automotive, Inc. acknowledges that GM has a Brand Strategy and has invested significant capital in the development of corporate, divisional and brand image. Relevant information regarding this strategy has been shared with Group 1 Automotive, Inc.. Group 1 Automotive, Inc. agrees to accommodate GM's Brand Strategy in its GM Dealerships Operations. Group 1 Automotive, Inc. will incorporate in each of its GM Dealerships the following as a minimum in support of the GM Brand Strategy: 3.1.1 GM has developed retail and service operating standards for each of its Divisions. At each of its GM Dealerships, Group 1 Automotive, Inc. will implement and use those divisional standards, or higher standards which it may develop, subject to GM's approval. 3.1.2 Dealer marketing associations for each of the Divisions are an integral part of GM's Brand Strategy. Group 1 Automotive, Inc. and enhance GM and Divisional brand and marketing practices and goals. Group 1 Automotive, Inc. agrees and each Dealer Company shall agree that the Dealer Company will participate in the appropriate dealer marketing association or group as provided in Section 11.
Sample 1
Brand Strategy. PDN shall have contracted with a brand-marketing and public relations firm with respect to a comprehensive brand-strategy and roll-out plan.
Sample 1
Brand Strategy. Based on the business model and value proposition, we developed a brand strategy that defines the nature of the DIH² project brand and provides a clear direction for the visual identity and communications development. The following section considers the key elements of the strategy.
Sample 1
Brand Strategy. Based on the audience definition and agreed value proposition, a brand strategy was developed to bring the marketplace to life. This strategy is outlined in the following sections.
Sample 1
Brand Strategy. Veracyte shall provide marketing and brand strategy for the Test in accordance with the Annual Commercial Plan and any directions or instructions provided from time to time by the Steering Committee, and shall reasonably consider any input provided by Genzyme.
Sample 1
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Related to Brand Strategy

  • Strategy As an organization without operational services (fuel, maintenance, etc.), and in consideration that the majority of potential issues come from boat maintenance whereby the boats are personal property, the predominant strategy will be the minimization of on-site waste. With this approach, the organization will have minimal potential impact on the environment and reduce regulatory risk. To accomplish this, requirements will be established by policy, periodic communications shall occur, and audits will be utilized to provide feedback for improvement.

  • Marketing and Promotion The School will be responsible for marketing and promoting the Sports Facilities in accordance with the agreed aims and targets. A marketing strategy will be prepared and implemented and reviewed on an annual basis.

  • Program Development NWESD agrees that priority in the development of new applications services by XXXXX shall be in accordance with the expressed direction of the XXXXX Board of Directors operating under their bylaws.

  • Advertising and Marketing Except in so far as herein expressly provided, the Service Provider shall not make or issue any formal or informal announcement (with the exception of Stock Exchange announcements), advertisement or statement to the media in connection with this Agreement or otherwise disclose the existence of this Agreement or the subject matter thereof to any other person without the prior written consent of SARS.

  • Program Management 1.1.01 Implement and operate an Immunization Program as a Responsible Entity 1.1.02 Identify at least one individual to act as the program contact in the following areas: 1. Immunization Program Manager;

  • Audience Contractor, in collaboration with its subcontractors, shall design, and/or purchase materials and convene a series of training courses that shall serve as a local training resource for group xxxx xxxxx, xxxxxx care providers, and County staff serving Mendocino County’s federally IV-E-eligible children.

  • Program Manager Owner may designate a Program Manager to administer the Project and this Contract. In lieu of a Program Manager, Design Professional may be designated to perform the role of Program Manager. The Program Manager may also be designated as the Owner’s Representative, and if no Owner’s Representative is designated, the Program Manager shall be the Owner’s Representative.

  • Product Development (a) Supplier may develop enhancements it intends to incorporate into the BioGlue Surgical Adhesive during the term of this Agreement that have potential application to the Company Product (“Enhancements”). Unless otherwise agreed by the parties, at least once every six months during the Term, representatives of each of BioForm and Supplier shall hold a meeting in accordance with Sections 4.4 and 8.4 (the “Product Development Meeting”) at which Supplier will present Enhancements for BioForm to consider for application to the Company Product. At such Product Development Meeting, BioForm will also present its marketing plans (pursuant to Section 4.4) for the period and any information or feedback that BioForm reasonably believes may lead to Improvements. Within 30 calendar days following each Product Development Meeting, Supplier shall deliver a notice to BioForm (the “Enhancements Notice”) that shall describe the Enhancements that were presented by Supplier at such Product Development Meeting. Within 30 calendar days following receipt of the Enhancements Notice, BioForm may notify Supplier in writing if BioForm elects that any Enhancement described in the Enhancements Notice shall become an Improvement. If BioForm does provide such notice to Supplier during such 30-calendar day period, then BioForm and Supplier shall agree on a timeline for implementation of the Improvement in new Product Specifications for Company Product. If BioForm does not provide such a notice, said Enhancement shall not be implemented into the Company Product. The Enhancements Notice may also describe any potential Enhancements presented by Supplier at the Product Development Meeting, but BioForm shall not be required to take any action under this Section 8.4 with respect to such potential Enhancements until such time as they are presented by Supplier as Enhancements at a future Product Development Meeting. All Enhancements and potential Enhancement information provided by Supplier shall be considered Supplier Confidential Information. (b) From time to time, each party may request the other party to participate in joint projects to develop Improvements. Neither party is obligated to participate in such projects, and in each **** Certain information on this page has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. instance, each party’s decision whether to participate will be made in such party’s sole discretion. If both parties mutually agree to participate in such a project (a “Program”), the parties will promptly prepare a mutually agreeable written development agreement specifying the development activities to be performed by and the research and development tasks assigned to each party (the “Development Agreement”). All allocation of Intellectual Property rights with respect to any Program will be set forth in writing in the Development Agreement. (c) In the absence of a Development Agreement, (i) BioForm and Supplier shall retain joint ownership of Intellectual Property rights in which there is joint inventorship by BioForm (or its Affiliates) and Supplier, as determined in accordance with United States patent law, with Supplier’s rights in such joint ownership being subject to the license rights of BioForm under this Agreement, (ii) any Intellectual Property rights related to the Company Products, Enhancements, and Improvements that are created solely by employees or consultants of Supplier during the Term shall be considered to be Intellectual Property rights of Supplier, subject to the license rights of BioForm under this Agreement, and (iii) any Intellectual Property rights related to the Company Products and Improvements that are created solely by employees or consultants of BioForm or any of its Affiliates during the Term shall be considered to be Intellectual Property rights of BioForm. BioForm hereby grants to Supplier a perpetual, royalty free, world-wide, nonexclusive license to Supplier under such Blocking Intellectual Property to make, use, and sell such Intellectual Property outside the Field. “Blocking Intellectual Property” for the purposes of Section 8.4(c)(iii) shall mean Intellectual Property necessary for Supplier to make, use, or sell SA Product.

  • Promotion and Marketing For the purpose of promotion and marketing, the Borrower hereby authorizes and consents to the reproduction, disclosure and use by the Lenders and the Agent of its name, identifying logo and the Facilities. The Borrower acknowledges and agrees that the Lenders shall be entitled to determine, in their sole discretion, whether to use such information; that no compensation will be payable by the Lenders or the Agent in connection therewith; and that the Lenders and the Agent shall have no liability whatsoever to it or any of its employees, officers, directors, affiliates or shareholders in obtaining and using such information as contemplated herein.

  • Advertising and Promotion Al. ARTIST is to receive 100% star billing on all publicity releases and paid advertisement including - without limitations - programs, electronic media, flyers, signage, newspaper advertisements, marquees, tickets, radio spots, TV spots, etc. unless otherwise authorized in writing by PRODUCER. Billing on all advertising and publicity materials must appear as follows: A2. PURCHASER agrees to use only artwork, ad mats, photos and/or promotional materials provided or approved by PRODUCER. Publicity photos, bios and other assets can be downloaded from xxx.xxxxxxxx.xxx/xxxxxxxxxxxxxx PURCHASER shall supply all publicity and marketing materials to PRODUCER for review and approval prior to PURCHASER’s print deadlines and/or online launches.

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