Common use of Brand Owner’s Assignment Clause in Contracts

Brand Owner’s Assignment. This Past Use Agreement shall inure to the benefit of and be binding upon each of the parties hereto and their respective successors and permitted assignees. It may not be assigned by Brand Owner in whole or in part except with the prior consent of Licensing Company, which consent shall not be unreasonably withheld when assigned in whole to an Affiliate of the Brand Owner, given in writing and executed by a duly authorized representative of Licensing Company.

Brand Owner’s Assignment. This Past Use Agreement shall inure to the benefit of and be binding upon each of the parties hereto and their respective successors and permitted assignees. It may not be assigned by Brand Owner in whole or in part except with the prior consent of Licensing Company, which consent shall not be unreasonably withheld when assigned in whole to an Affiliate of the Brand Owner, given in writing and executed by a duly authorized representative of Licensing Company.. Reference Copy