BRAND PURPOSE Sample Clauses

BRAND PURPOSE. Purpose is the “why” behind the existence of a brand. It is an idealistic view of what the DIH² project brand wants to be to its audience. Purpose engages the audience through shared beliefs, solved problems and a meaningful story. A brand purpose statement is split into two distinct parts: the belief (what the brand believes) and the reason to exist (the role of the brand in the lives of the audience). We believe in the power of robotics to transform the agility of manufacturing and drive growth. We exist to create the connections that enhance businesses where speed and versatility are essential to satisfy customer demand. The brand purpose statement acts as a foundation for the development of the other strategic elements and was incorporated into the written brand style guide (see section 1.5.). The style guide is used by all members of the consortium who require any form of brand communication.
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BRAND PURPOSE. Purpose is the “why” behind your existence. It is an idealistic view of what you want to be to your audience. Purpose engages your audience through shared beliefs, solved problems and a meaningful story. A brand purpose statement is split into two distinct parts: the belief (what the brand believes) and the reason to exist (the role of the brand in the lives of the audience). We believe in robotics as a transformational power for business. We exist to champion the use of robotics in the acceleration of productivity.

Related to BRAND PURPOSE

  • Scope and Purpose 1.01 This document is intended to set out general guidelines and principles regarding child welfare sector integrations during the term of this agreement which are mandated by the Ministry and for which local Human Resources Adjustment Plans (HRAP) are required to be negotiated. Subject to the following terms, these principles will serve as the framework for the treatment of bargaining unit employees and will apply to subsequent negotiations with unions, as may be required, as part of an integration arising within the context of the Ontario Labour Relations Act (OLRA) or PSLRTA, whichever is applicable.

  • Background and Purpose Executive was employed by the Company. Executive's employment is ending effective ____________ under the conditions described in Section 3.1 of the Executive Severance Agreement ("Agreement") by and between Executive and the Company dated ____________, 2012. The purpose of this Release is to settle, and the parties hereby settle, fully and finally, any and all claims the Releasing Parties may have against the Released Parties, whether asserted or not, known or unknown, including, but not limited to, claims arising out of or related to Executive's employment, any claim for reemployment, or any other claims whether asserted or not, known or unknown, past or future, that relate to Executive's employment, reemployment, or application for reemployment.

  • INTENT AND PURPOSE 1.01 The Employer and the Union each represents that the purpose and the intent of this Agreement is to promote cooperation and harmony, to recognize mutual interests, to formulate rules to govern the relationship between the Employer and the Union and to set forth herein the basic agreement covering rates of pay, hours of work and conditions of employment.

  • Parties and Purpose This agreement (the “Agreement”) is entered by and between certain portfolios and classes thereof, specified below and in Schedule C, of Franklin Xxxxxxxxx Variable Insurance Products Trust, an open-end management investment company organized as a statutory trust under Delaware law (the “Trust”), Franklin/Xxxxxxxxx Distributors, Inc., a California corporation which is the principal underwriter for the Trust (the “Underwriter,” and together with the Trust, “we” or “us”), the insurance company identified on Schedule A (together “you”) and your distributor, on your own behalf and on behalf of each segregated asset account maintained by you that is listed on Schedule B, as that schedule may be amended from time to time (“Account” or “Accounts”). The purpose of this Agreement is to entitle you, on behalf of the Accounts, to purchase the shares, and classes of shares, of portfolios of the Trust (“Portfolios”) that are identified on Schedule C, consistent with the terms of the prospectuses of the Portfolios, solely for the purpose of funding benefits of your variable life insurance policies or variable annuity contracts (“Contracts”) that are identified on Schedule D. This Agreement does not authorize any other purchases or redemptions of shares of the Trust.

  • Program Purpose The purpose of this Program is to provide preventive and primary health care (PHC) for individuals who reside in the state of Texas with a gross family income at or below 200 percent of the federal poverty level (FPL). Grantee shall provide services regardless of race, color, national origin, sex, age, religion, disability, political beliefs, sexual orientation, and family income.

  • Definition and Purpose Seniority, which is the length of an employee’s service within the bargaining unit as a whole, shall be used to distinguish between employees who would otherwise be considered equal.

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