Common use of CALL BRANDING Clause in Contracts

CALL BRANDING. 34.2.1 The procedure of identifying a provider’s name audibly and distinctly to the End User at the beginning of each OS call. 34.2.2 Where technically feasible and/or available, SBC-AMERITECH will brand OS in CLEC’s name based upon the criteria outlined below: 34.2.2.1 Where SBC-AMERITECH provides CLEC Operator Services (OS) and DA services via the same trunk, both the OS and DA calls will be branded with the same brand. Where SBC-AMERITECH is only providing OS on behalf of CLEC, the calls will be branded. 34.2.2.2 CLEC name used in branding calls may be subject to Commission regulations and should match the name in which CLEC is doing business. 34.2.2.3 SBC-AMERITECH – CLEC will provide written specifications of its company name to be used by SBC-AMERITECH to create CLEC’s specific branding announcement for its OS calls in accordance with the process outlined in the Operator Services OS/DA Questionnaire (OSQ). 34.2.2.4 CLEC purchasing SBC-AMERITECH unbundled local switching is responsible for maintaining CLEC’s End User customer records in SBC- AMERITECH Line Information Database (LIDB). CLEC’s failure to properly administer customer records in LIDB may result in branding errors.