Cambridge Analytica and Facebook Data Scandal Sample Clauses

Cambridge Analytica and Facebook Data Scandal. The Cambridge Analytica (CA) scandal came to light in 2018, when a whistle- blower revealed in the Guardian 3 how this company harvested user account in- formation from FB to influence among the political elections, e.g. US elections, Brexit. However, the condemned occurrences happened before more restricted data protection regulations came into force It started in 2014, the social conse- quences caused by this company are being still evaluated in 2020 4. CA was a political data analytics firm which used “psychographic” models generated from social network data to target population. Basically, CA was a data broker com- pany funded, only, on Facebook data. CA access to FB profile data of millions of users through an app developed by a company of a researcher (Xx.Xxxxx) in psychology of the Cambridge University. When a FB user downloads the app offered by FB, the user accepts the privacy policies and give consent to the app to access user’s personal informa- tion, implying also personal information from other connected people to this user in the social network. With this amount of data, CA would create tailored online content, e.g. websites, blogs, to target individuals belonging to a specific psychological profile.
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