Commercial Building Design Requirements--Massing Principles Sample Clauses

Commercial Building Design Requirements--Massing Principles. Cluster uses in a dense built-up configuration to create an intense urban setting. A cluster of entertainment uses supported by restaurant and retail uses, will create a greater draw and attract customers from a greater market area, than would be created by any single use on its own, or any series of separate uses on their own. 1. Mass new infill with existing buildings to build up and intensify uses and street activity within the commercial district. 2. Use building elements (windows, canopies, columns, recessed entries) to create a pedestrian oriented street frontage. 3. Where possible, emphasize street corners with elements that “turn the corner,” such as oriel windows and signage. 4. Create dramatic elements on principal facades, such as balconies, bay windows, marquees, and canopied entryways. 5. Where appropriate, create connections through buildings to secondary entries, open space, and off- street parking. 6. Where appropriate, use massing to accentuate access to upper and lower stories, both visually and physically adding more levels of activity that are directly connected to the street. 7. Employ rooftop gardens and patios as accessible space that can enhance the offerings of the district.