Common use of CPM Clause in Contracts

CPM. 10.1 You acknowledge that our ability to deliver CPM is subject to audience delivery variations across all Activity. We will use our reasonable endeavours to maintain CPM within a 10% tolerance of the CPM specified in the Booking Order. 10.2 You acknowledge and agree that: (a) for MCN TV, CPM and CPT are interchangeable for the purpose of this Agreement, unless otherwise stated; (b) for MCN TV, CPM is based on the OzTAM National STV audience panel unless otherwise agreed with you at the time of booking and will be measured according to 15 minute average positions using consolidated ratings data; (c) CPM delivery does not apply to Special Advertisements; (d) CPM delivery applies to the overall Campaign and is reviewed by platform, not each individual MCN Channel, Website, Spot or Display; (e) for MCN TV, we will use all MCN Channels and any day part splits to achieve CPM delivery; (f) for MCN Online, we will use the websites or assets as specified on the Website from time to time, for CPM delivery; (g) for MCN Online, if an existing advertisement format is removed or replaced, we will use alternative advertisement formats to deliver the CPM; and (h) the Production Costs will not be included in the calculation of CPM. (i) for Dynamic Bookings; (i) the booking is audience-based (based on CPM only, not CPT); (ii) the Fees are bulk billed; (k)

CPM. 10.1 You acknowledge that our ability to deliver CPM is subject to audience delivery variations across all Activity. We will use our reasonable endeavours to maintain CPM within a 10% tolerance of the CPM specified in the Booking Order. 10.2 You acknowledge and agree that: (a) for MCN TV, CPM and CPT are interchangeable for the purpose of this Agreement, unless otherwise stated; (b) for MCN TV, CPM is based on the OzTAM National STV audience panel unless otherwise agreed with you at the time of booking and will be measured according to 15 minute average positions using consolidated ratings data; (c) CPM delivery does not apply to Special Advertisements; (d) CPM delivery applies to the overall Campaign and is reviewed by platform, not each individual MCN Channel, Website, Spot or Display; (e) for MCN TV, we will use all MCN Channels and any day part splits to achieve CPM delivery; (f) for MCN Online, we will use the websites or assets as specified on the Website from time to time, for CPM delivery; (g) for MCN Online, if an existing advertisement format is removed or replaced, we will use alternative advertisement formats to deliver the CPM; and (h) the Production Costs will not be included in the calculation of CPM. (i) for Dynamic Bookings; (i) the booking is audience-based (based on CPM only, not CPT); (ii) the Fees are bulk billed; (k)

CPM. ‌ 10.1 You acknowledge that our ability to deliver CPM is subject to audience delivery variations across all Activity. We will use our reasonable endeavours to maintain CPM within a 10% tolerance of the CPM specified in the Booking Order. 10.2 You acknowledge and agree that: (a) for MCN TV, CPM and CPT are interchangeable for the purpose of this Agreement, unless otherwise stated; (b) for MCN TV, CPM is based on the OzTAM National STV audience panel unless otherwise agreed with you at the time of booking and will be measured according to 15 minute average positions using consolidated ratings data; (c) CPM delivery does not apply to Special Advertisements; (d) CPM delivery applies to the overall Campaign and is reviewed by platform, not each individual MCN Channel, Website, Spot or Display; (e) for MCN TV, we will use all MCN Channels and any day part splits to achieve CPM delivery; (f) for MCN Online, we will use the websites or assets as specified on the Website from time to time, for CPM delivery; (g) for MCN Online, if an existing advertisement format is removed or replaced, we will use alternative advertisement formats to deliver the CPM; and (h) the Production Costs will not be included in the calculation of CPM. (i) for Dynamic Bookings; (i) the booking is audience-based (based on CPM only, not CPT); (ii) the Fees are bulk billed; (k)