Data Masking. The End User hereby warrants that any and all Data provided by the End User to the Managed Service Provider shall be transmitted to the Managed Service Provider in Masked format. The End User hereby indemnifies the Managed Service Provider, its Affiliates and/or the Licensor, including their officers, employees, agents and subcontractors, from and against any and all claims, liabilities, losses, damages and costs arising from or relating to Data that is shared by the End User with the Managed Service Provider in a format other than Masked format.