DIGITAL. Digital media may be planned and purchased either as individual activity or as part of a wider initiative. At all times the Contractor will provide proposals to ensure brand safety as detailed at paragraphs 10 to 13 above, on behalf of the Framework Public Body, applying all available techniques to avoid objectionable, inappropriate or non-compatible content. The Contractor is entrusted as brand custodian and must at all times appraise and advise the Framework Public Body of any escalation of risk, resulting from elements within the Framework Public Body’s brief or requirements. The Contractor must not increase the exposure to risk of the Framework Public Body without fully outlining the risk and discussing alternatives.
Appears in 6 contracts
Samples: www.gov.scot, www.gov.scot, www.gov.scot
