Display of Content Targeted Advertisements. Google and AOL hereby agree to run Content Targeted Advertisements on the AOL Network on the terms set forth in the Existing Agreement, as may be amended by this Second Amendment, including without limitation the terms of the Second Amendment Exhibit B hereto, which shall describe the mechanisms by which AOL may implement the Content Targeted Advertising Service using “JavaScript” and the general processes under which Content Targeted Advertisements will be provided through such “JavaScript” implementation. As of the Second Amendment Effective Date, each Subsequent Carriage Plan shall identify the specific implementation type (i.e. “i-Frame” described in First Amendment Exhibit B or “JavaScript” described in Second Amendment Exhibit B) for use of the Content Targeted Advertising Service under such Subsequent Carriage Plan.
Display of Content Targeted Advertisements. Google and AOL hereby agree to run Content Targeted Advertisements on the AOL Network on the terms set forth in this First Amendment, including without limitation the terms of the First Amendment Exhibit B hereto, which shall describe the mechanism to implement the Content Targeted Advertising Service and the general processes under which Content Targeted Advertisements shall be provided. Attached to this First Amendment as the First Amendment Exhibit C is a list of areas in which AOL initially expects to run the Content Targeted Advertisements (the “Initial Expected Carriage Plan”), which shall not include any categories of products or services under which AOL has a contractual arrangement with any third party for the exclusive display of such third party’s advertisements on the AOL Network. For the avoidance of doubt, the “investment section” of carriage plan shall not apply. All elements of the appearance (e.g., “look and feel”, font size, colors, etc.) of the Content Targeted Advertisements shall be subject to the mutual agreement of the Parties, provided, however, that in no event shall AOL change, modify or reorganize any text or Content of the Content Targeted Advertisements. Except for the Content Targeted Advertisements, as between AOL and Google, AOL shall be responsible for all other Content on the pages on which Content .Targeted Advertisements are displayed. Notwithstanding the Initial Expected Carriage Plan (or Subsequent Carriage Plan(s)): (i) AOL is not guaranteeing any minimum amount of promotion or number of impressions, and, (ii) AOL will have the right to reject, discontinue or suspend any portion (or all) of the Content Targeted Advertisements at any time. The Parties may mutually agree to run Content Targeted Advertisements in other areas of the AOL Network through a Subsequent Carriage Plan. As used herein, each “Subsequent Carriage Plan” will be a written agreement (e.g., substantially similar in form to the Initial Expected Carriage Plan in First Amendment Exhibit C) which shall not be effective until executed by both Parties. AOL may from time to time offer to Google a proposed Subsequent Carriage Plan, and AOL will work in good faith with Google to finalize any promotions under such proposed Subsequent Carriage Plan and to identify any promotional limitations as described in Section 3(c) of this First Amendment applicable to such promotions. For each finalized Subsequent Carriage Plan, Google will deliver Content Targeted Adverti...
Display of Content Targeted Advertisements. Google and AOL hereby agree to run Content Targeted Advertisements on the AOL Network on the terms set forth in the Existing Agreement, as may be amended by this Addendum One to the Second Amendment, including without limitation the terms of the Addendum One to the Second Amendment Exhibit A attached hereto, which shall describe: (a) the mechanisms by which AOL may implement the Content Targeted Advertising Service using “XML”; and, (b) the general processes under which Content Targeted Advertisements will be provided through such “XML” implementation. As of the Addendum One to the Second Amendment Effective Date, for any existing i-frame and/or Javascript implementation(s), the Parties may mutually agree to convert such implementation(s) to an XML implementation, and will reduce to writing (including, for the avoidance of doubt, through the use of email) any conversions from i-Frame to XML, and any conversions from JavaScript to XML, in the implementations of Subsequent Carriage Plans. For any new Subsequent Carriage Plans entered into after the Addendum One to the Second Amendment Effective Date, the Parties shall identify the specific implementation type (i.e. “i-Frame” described in First Amendment Exhibit B or “JavaScript” described in Second Amendment Exhibit B or “XML” described in Addendum One to the Second Amendment Exhibit A) for use of the Content Targeted Advertising Service under such Subsequent Carriage Plan. The Parties may, from time to time on mutual agreement, modify the implementations of any particular line items of carriage between iFrame, JavaScript and/or XML, and will record any mutually agreed changes to such implementations via writing, which may be by email; and the Parties will, on the next Subsequent Carriage Plan, also record the previously-memorialized changes.
