Elite and Popular Culture Sample Clauses

Elite and Popular Culture. Differentiations‌ There are two central approaches to the category of ‘popular’: structuralism and culturalism. Structuralism and culturalism are two distinctive theories within the discourse on popular culture that serve to theorize the complexities of popular culture’s relationship with society (Storey, 2009). Structuralism7, a concept formulated at the Frankfurt School, views popular culture as a site where veiled hegemonic ideologies are imposed from above by the multinational corporations bred by capitalism. The theory is best exemplified via a top-down model. Structuralism considers ‘popular’ to be identical with vulgar: popular would be the misrepresentation or distortion of an original form, a second-class product to be consumed by the masses. According to this approach, ‘popular’ refers to things that are admired and consumed by ordinary people (Xxxxxx, 2009, pp. 111-133). Culturalism8, on the other hand, rejects the consensus that popular culture is imposed from above and views it as an authentic expression of mass society. Social structures, in this view, are shaped by human agency and the collective power of ‘bottom-up’ movements should not be underestimated (Storey, 2009, pp. 37-58). Culturalism understands ‘popular’ as a natural form specific to the subordinate groups 8 Culturalism is a way of approaching culture via a bottom-up mode. Its principal proponents are Xxxxxxxx Xxxxxxxx Xxxx in political philosophy and rhetoric, Xxxxxxxxx Xxxxxx in philosophy, Xxxxxxx Xxxxxxx in sociology and literature, Xxxxxxx Xxxxxxxx in cultural studies, X.X. Xxxxxxxx in social history, Xxxxxx Xxxx in cultural studies and sociology, and Xxxxx Xxxxxxx in social studies and mass media in the late 1950s and early 1960s.
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